In the process of enterprise marketing digital transformation, the phone remains one of the core channels to reach customers. However, the proliferation of invalid numbers has greatly reduced marketing effectiveness. The emergence of real-time phone number invalid filtering technology provides a key solution to this problem. Implementing real-time phone number invalid filtering well can eliminate invalid resources such as empty numbers and suspended numbers from the source, enabling marketing reach to directly target high-value users; ignoring real-time phone number invalid filtering, enterprises will not only bear high invalid communication costs but also miss opportunities to connect with high-net-worth customers. From cost control to efficiency improvement, real-time phone number invalid filtering technology has become an indispensable part of the enterprise marketing system.
I. Necessity of Screening: Why High-net-worth Customer Screening Cannot Do Without Real-time Invalid Number Filtering?
In enterprise marketing, high-net-worth customers are the core driving force for performance growth, and real-time phone number invalid filtering is a prerequisite guarantee for accurately locating such customers. Its necessity is reflected in the dual dimensions of resource optimization and value focus.
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Invalid Numbers Dilute Marketing Resources: Among the phone numbers collected by enterprises through various channels, empty numbers, suspended numbers, and invalid registered numbers generally account for 30%-50%. A fast-moving consumer goods enterprise once invested 500,000 yuan in telemarketing, and post-verification found that nearly 200,000 yuan was spent on invalid numbers. This not only wastes costs but also squeezes the opportunities to reach high-net-worth customers. Real-time phone number invalid filtering can eliminate invalid resources immediately, allowing resources to tilt towards high-net-worth customers.
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Value Difference Driven by High-net-worth Customers: Data shows that the per-customer contribution value of high-net-worth customers is 6-8 times that of ordinary customers, with a repurchase rate exceeding 40%. However, if the marketing team spends a lot of time checking invalid numbers, it will seriously affect the efficiency of connecting with high-net-worth customers. Real-time phone number invalid filtering frees the team from inefficient screening and focuses on following up with high-value customers.
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Basic Requirement for Marketing Compliance: Sending marketing information to invalid numbers or cancelled numbers may violate regulations such as the "Personal Information Protection Law" and face compliance risks. Real-time phone number invalid filtering accurately identifies valid numbers, reducing compliance risks from the source and providing a safe foundation for high-net-worth customer screening.
II. Value Realization: Dual Benefits of Real-time Phone Number Invalid Filtering + High-net-worth Customer Screening
Combining real-time phone number invalid filtering with high-net-worth customer positioning can achieve the dual goals of "cost reduction" and "efficiency improvement", and its value runs through the entire marketing chain.
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Significant Reduction in Marketing Costs: Real-time phone number invalid filtering directly reduces hard costs such as invalid call fees and SMS sending fees. After a financial enterprise applied this technology, its monthly marketing communication costs decreased by 45%; at the same time, after eliminating invalid numbers, the screening scope for high-net-worth customers narrowed, and the manual follow-up cost decreased by 30%, achieving dual cost optimization.
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Exponential Improvement in Marketing Efficiency: Real-time phone number invalid filtering eliminates the need for manual number-by-number verification. The screening time for 100,000 numbers is shortened from 3 days to within 1 hour. Through this technology, an e-commerce enterprise increased the reach rate of high-net-worth customers from 20% to 75%, improved the marketing response speed by 5 times, and shortened the transaction cycle from 15 days to 5 days.
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Optimization of Customer Experience and Brand Image: It avoids repeatedly sending information to invalid numbers, reduces interference to ordinary users, and at the same time enables high-net-worth customers to receive more timely services. A high-end home furnishing brand improved customer satisfaction by 28% through accurate reach, and its brand favorability was significantly enhanced.
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Accurate Mining of Data Value: The data after real-time phone number invalid filtering is more authentic. Combined with the characteristics of high-net-worth customers (such as region, consumption history, and interaction behavior), a more accurate user profile can be built, providing a reliable basis for the formulation of subsequent marketing strategies and improving the accuracy of marketing decisions by 60%.
III. Practical Path: From Real-time Invalid Number Filtering to Accurate Positioning of High-net-worth Customers
To achieve the efficient combination of real-time phone number invalid filtering and high-net-worth customer positioning, a standardized process must be established to ensure that every step focuses on "accuracy".
1. Core Identification Dimensions of High-net-worth Customers
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Basic Attribute Dimension: Including geographic tags (first-tier and new first-tier cities), consumption capacity tags (associated with high-priced consumption scenarios), and identity tags (enterprise executives, high-income freelancers), which are the basic characteristics of high-net-worth customers.
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Behavioral Data Dimension: Focus on whether customers actively consult high-value products, register for high-end events, or have multiple consumption records. These behaviors directly reflect their demand intentions.
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Number Quality Dimension: Through real-time phone number invalid filtering, mark numbers with normal status and stable calls, as customers corresponding to such numbers are easier to establish effective communication with.
2. Four-step Linkage Practical Method
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Data Collection Stage: Collect customer phone numbers and basic information through compliant methods such as official website forms, offline activities, and cooperative channels to build an initial data pool.
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Real-time Invalid Number Filtering Stage: Apply real-time phone number invalid filtering technology to dynamically filter the initial data pool, eliminate empty numbers, suspended numbers, and virtual numbers, and retain valid numbers.
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High-net-worth Screening Stage: Conduct value scoring on valid numbers based on basic attributes and behavioral data. Those with scores higher than the threshold are high-net-worth customers that need key follow-up.
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Accurate Reach Stage: Formulate personalized marketing plans for high-net-worth customers and accurately reach them through channels such as phone calls and SMS to improve conversion efficiency.
IV. Technical Empowerment: ITG Tool Enhances the Efficiency of Real-time Phone Number Invalid Filtering
Manual real-time phone number invalid filtering is inefficient and error-prone. However, the ITG tool achieves real-time, large-scale, and accurate screening through technological innovation, becoming a core support for enterprises.
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Millisecond-level Real-time Screening Capability: The ITG tool connects to the real-time data interfaces of the three major operators, with a number status query response time of only 100-300 milliseconds. It supports real-time screening during the marketing process, ensuring that the number status is 100% valid before pushing, and completely solving the problem of "number invalidation after screening".
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Multi-dimensional Quality Evaluation: In addition to invalid number identification, the ITG tool can also determine whether a number is a low-quality number such as a frequently complained number or a virtual operator number. Combined with the characteristics of high-net-worth customers, it realizes dual screening of "valid + high-value", with an identification accuracy rate of over 99%.
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Large-scale Processing and Tagging: It supports real-time phone number invalid filtering of more than 1 million numbers in a single batch, automatically marks valid numbers with tags such as "high-net-worth - high intention" and "high-net-worth - potential", and synchronizes them to the enterprise CRM system to facilitate subsequent accurate operations.
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Compliance and Cost Control: It has a built-in data encryption module, which complies with the requirements of the "Personal Information Protection Law"; it charges based on the number of valid numbers, avoiding invalid expenditures. After an enterprise applied it, the tool usage cost was only 1/5 of the traditional screening method.
V. Conclusion: Building Marketing Competitive Advantage with Real-time Screening
With the continuous rise of marketing costs, real-time phone number invalid filtering technology is no longer an "optimization item" but a "must-have item" for enterprises to improve their competitiveness. Its combination with high-net-worth customer screening transforms marketing from "broadcasting" to "accurate capturing", achieving the optimal balance between cost and efficiency.
The technical empowerment of the ITG tool maximizes the value of real-time phone number invalid filtering, helping enterprises quickly lock high-net-worth customers in massive data. In the future, with the continuous iteration of technology, real-time phone number invalid filtering will be deeply integrated with AI and big data, becoming the core support of the enterprise marketing system and helping enterprises achieve sustainable growth in fierce competition.
ITG Global ScreeningIt is a world-leading number screening platform that combines
Global mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, Binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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