In the track of cross-border marketing, Telegram has become a crucial channel for enterprises to reach overseas markets with its monthly active users exceeding 700 million. However, the predicament of "easy reach but difficult conversion" is prevalent. The core issue lies in enterprises' lack of scientific methods for screening Telegram active time—they can neither accurately determine users' active periods nor identify truly active accounts. As a result, message pushes either fall on deaf ears with invalid accounts or are ignored when sent during users' inactive hours. Screening Telegram active time is not only the basis for identifying valid users but also the key to improving reach efficiency. When the need for screening Telegram active time is combined with ITG Global Screening, enterprises can quickly cut through data confusion, identify high-value customer groups in the least time, and free cross-border marketing from blind investment.
I. Cross-Border Pain Point: Why Is Screening Telegram Active Time So Challenging?
When screening Telegram active time, enterprises often fall into three dilemmas, making high-value customer groups "invisible":
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Vague Active Status, No Basis for Time Judgment: To protect privacy, Telegram only displays ambiguous statuses such as "Last seen recently" and "Last seen a week ago" without precise timestamps. Manual work cannot batch determine whether "Last seen recently" falls within the prime marketing hours, making screening Telegram active time like "a blind man groping an elephant". For a cross-border game enterprise targeting the Latin American market, among its 150,000 numbers, only 40,000 could be confirmed as active within 3 days, while the rest could not be accurately positioned due to vague statuses.
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Mixed Invalid Accounts, High Cost of Active Screening: 30%-50% of numbers in overseas databases are unregistered, canceled, or long-inactive Telegram accounts. If enterprises send messages first and verify later, the cost per invalid message is about $0.05, resulting in a waste of $5,000 for 100,000 numbers. These are direct losses caused by failing to prioritize screening Telegram active time.
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Active ≠ High-Value, Disconnection Between Time and Demand: Even if enterprises luckily succeed in screening Telegram active time, it will still be in vain if the time does not match users' needs. For example, promoting high-end industrial equipment to "students active late at night" in the Middle East will only arouse resentment and even lead to enterprise accounts being reported, despite sending messages precisely during active hours.
II. Core Breakthrough: ITG Global Screening Reconstructs the Logic of Screening Telegram Active Time
Screening Telegram active time is not a single status check but a comprehensive judgment combining "time dimension + user value". ITG Global Screening solves the problems through three core capabilities:
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Accurately Locate Active Time Intervals: Relying on Telegram's compliant data interfaces, ITG Global Screening refines active statuses into 6 time dimensions, such as "Online within 1 hour", "Online within 1-24 hours", and "Online within 1-7 days", accurately outputting results of screening Telegram active time and avoiding misjudgments caused by vague statuses. After a cross-border e-commerce enterprise used it to screen Southeast Asian numbers, the accuracy of active user identification increased from 32% to 91%.
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Batch Processing Saves Time and Costs: Supporting one-time upload of millions of numbers and completing screening within 2 hours, the cost per check is as low as $0.006. Compared with manual checking one by one, the efficiency is increased by 1,000 times, turning screening Telegram active time from a "time-consuming project" into an "instant operation".
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Multi-Dimension Overlay to Identify High-Value Users: On the basis of screening Telegram active time, it synchronously integrates data such as region, device, and interest tags. For example, screening users who are "active within 1-24 hours in Europe + Android device + interested in 'outdoor sports'" to accurately match active time with demands.
III. Synergistic Effect: ITG Global Screening Maximizes the Value of Active Time Screening
Simply screening Telegram active time can only solve the problem of "when to reach users", while the synergy with ITG Global Screening solves the core issues of "who to reach" and "what to push":
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Data Integration to Complete Demand Portraits: Connecting CRM and e-commerce data to supplement labels such as "consumption records" and "browsing history" for the results of active time screening. A beauty brand first screened "users active from 12:00 to 24:00 in the Middle East", then used ITG to add the condition of "searched for 'natural cosmetics' in the past 30 days", increasing the conversion rate by 52%.
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Dynamic Tracking to Maintain Time Accuracy: It updates users' active time changes in real-time. For example, the active period of European users shifts from evening to afternoon during summer vacation, and ITG will automatically adjust the screening rules synchronously to ensure each push hits the prime time.
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Compliance Verification to Avoid Cross-Border Risks: Built-in with compliance templates for more than 20 regions worldwide, such as EU GDPR and Southeast Asian data protection laws, it automatically verifies users' authorization status when screening Telegram active time. A tool-based App successfully entered the EU market with this support, without any compliance complaints.
IV. Practical Case: A Screening Solution to Double Marketing Efficiency in 15 Days
- Case: Cross-Border Apparel Enterprise (Target Market: Saudi Arabia, Middle East)
Pain Point: When promoting dresses to Saudi users, the reach rate was only 28% and the conversion rate was less than 0.8%. It was unclear whether the issue was mismatched active time or unmet demands.
Operations: 1. Use ITG Global Screening to filter "Saudi Arabia region + active from 18:00 to 24:00 (local shopping peak) + Telegram registered", identifying 68,000 target users from 200,000 numbers; 2. Add the conditions of "browsed 'summer women's clothing' in the past month + consumption budget of 300-800 Saudi Riyals" for further screening, narrowing down to 21,000 target users; 3. Send customized discount information during 19:00-21:00 (prime active period).
Results: The reach rate rose to 93%, the conversion rate reached 7.1%, monthly sales increased by 1.2 million Saudi Riyals, and marketing costs decreased by 60%.
V. Practical Suggestions: 3 Key Tips for Screening Telegram Active Time
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Stratified Screening to Avoid Over-Precision: First conduct rough screening by "country + active within 24 hours", then gradually add demand labels to prevent excessive conditions from resulting in too few users.
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Optimize Time Rules Based on Interaction: If the response rate of users "active from 10:00 to 12:00" is low, use ITG to analyze whether it is the commuting period and adjust the time to "12:00-14:00 (lunch break active time)".
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Adapt to Regional Time Difference Characteristics: There is a 1-3 hour time difference between Southeast Asia and China. Time conversion is required when screening active time, and ITG can automatically complete time zone calibration.
VI. Conclusion
The key to success in cross-border marketing lies in the accuracy of screening Telegram active time. The era of blind pushing is long gone. Only by using ITG Global Screening to accurately identify users with "active time + high demand" can every Telegram message hit the target. Screening Telegram active time is not a simple status check but a data-driven precise operation. When enterprises master the method of screening high-value active users in the least time, cross-border growth will naturally follow.
ITG Global ScreeningIt is a world-leading number screening platform that combines
Global mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, Binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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