How to Activate Dormant Members and Double Repurchase Rates Through TG Member Number Screening?

In an era of increasingly fierce competition in cross-border private domain operations, Telegram (TG) has become a core platform for enterprises to accumulate overseas members and tap long-term value. However, most enterprises' TG member pools face a "two-tiered situation" — a small number of active members contribute the main revenue, while dormant members (long-term inactive, no consumption) accounting for 60%-70% become "idle assets", which not only waste operational resources but also restrict the improvement of repurchase rates. TG member number screening, as a key preliminary step to activate dormant members, can accurately locate dormant members with awakening potential, providing a clear direction for targeted operations. For cross-border enterprises eager to tap the lifetime value of members, proficiently using the methods and tools of TG member number screening is the core code to awaken dormant assets and double repurchase rates, and even the key to establishing advantages in private domain competition.

I. The "Invisible Value" of Dormant Members: TG Member Number Screening Is the Premise of Activation

In the TG member pools of cross-border enterprises, dormant members are not valueless but "potential gold mines" that have not been accurately reached. The core role of TG member number screening is to filter out "awakenable, high-value" groups from a large number of dormant members, avoiding resource waste caused by blind activation:

Three types of dormant members: Through TG member number screening, it can be found that dormant members are mainly divided into "unmet demand type" (with potential needs but no matching products found), "forgotten type" (once interacted but attracted by other brands), and "low-intention type" (invalid registration with no real needs). Among them, the first two types account for more than 70%, with strong awakening potential;

Fatal mistake of blind activation: Blindly pushing awakening content without TG member number screening not only fails to activate low-intention members but also causes resentment among potential dormant members, even leading to permanent loss; data from a cross-border clothing brand shows that the response rate of awakening messages was only 3% without screening, but increased to 28% after TG member number screening;

Precise advantages after screening: TG member number screening can eliminate more than 80% of low-intention dormant members, allowing operational resources to focus on high-potential groups. The awakening cost is reduced by 65%, and the awakening efficiency is increased by 4 times, laying the foundation for doubling repurchase rates.

It is evident that the key to activating dormant members is not "casting a wide net" but "precision fishing" through TG member number screening — only by locking potential dormant members can awakening actions be targeted to maximize member value.

II. Core Logic of Activating Dormant Members Through TG Member Number Screening: Precise Matching + Scenario-Based Awakening

The reason why TG member number screening can drive repurchase rates to double lies in achieving "screening precise members + adapting awakening strategies" to make dormant members redevelop interaction and consumption intentions. Its underlying logic is reflected in three dimensions:

Precisely locate awakening targets: TG member number screening identifies dormant members with "past purchase records", "frequent historical interactions", and "clear interest tags" through multi-dimensional indicators. Such members have a basic understanding of the brand, with low awakening difficulty and strong repurchase willingness;

Deeply insight into the reasons for dormancy: Through TG member number screening, analyze the behavioral data of members before dormancy (such as browsing records, consultation content, and incomplete orders) to accurately judge the reasons for dormancy, providing a basis for customizing awakening content;

Scenario-based awakening reduces resistance: Match personalized awakening scenarios (such as new product adaptation needs, exclusive welfare feedback, and member level rights) based on screening results, making dormant members feel "valued" rather than "marketed", and significantly improving the response rate.

A cross-border beauty brand locked dormant members who "had browsed lipsticks but not purchased" through TG member number screening, and pushed awakening content of "exclusive discounts + new product swatches". The repurchase rate soared from 5% to 32%, fully verifying the effectiveness of this logic.

III. Practical Strategies for Activating Dormant Members Through TG Member Number Screening: Four Steps to Double Repurchase Rates

(I) Core Dimensions of TG Member Number Screening: Lock High-Potential Dormant Members

TG member number screening needs to focus on four core dimensions to filter out awakenable high-value groups from dormant members:

Historical behavior screening: Focus on dormant members with "past purchase records", "login traces in the past 90 days", and "active product consultations". The repurchase probability of such members is 6 times that of ordinary dormant members;

Interest tag screening: Extract historical interaction topics, browsing content, and signature keywords of members through TG member number screening, and lock interest tags highly matching the brand's products (such as "sensitive skin care" and "outdoor camping equipment") to ensure the accuracy of awakening content;

Consumption capacity screening: Analyze the historical order amount and browsed product prices of members to screen dormant members matching the brand's pricing, avoiding pushing high-end products to members with low consumption capacity and improving conversion accuracy;

Account quality screening: Eliminate dormant members with registration duration < 3 months, blank data, or associated with illegal devices. Such members have low awakening value and may pose compliance risks.

(II) Type-Based Awakening Strategies: Customized Plans Based on TG Member Number Screening Results

For different types of high-potential dormant members screened by TG member number screening, differentiated awakening strategies need to be formulated to maximize repurchase rates:

Unmet demand type: Push "precisely matched products + scenario-based solutions". For example, push "new formula milk powder + baby feeding guide" to dormant members who have consulted infant milk powder to meet their potential needs;

Forgotten type: Awaken through "exclusive benefits + nostalgic interaction". For example, push "member-exclusive 20% off coupons + fitness check-in activity invitations" to dormant members who have purchased fitness equipment to arouse their consumption memories;

High-value silent type (dormant after frequent past consumption): Provide "VIP exclusive rights + customized services", such as one-on-one consultation with exclusive customer service and priority purchase of limited editions, highlighting their noble status and promoting high-value repurchases.

A cross-border home furnishing brand carried out classified awakening through TG member number screening, and the repurchase rate of dormant members increased from 8% to 35%, with the overall repurchase rate doubling.

(III) Repurchase Undertaking After Awakening: Build a Closed Loop of "Interaction - Conversion - Retention"

After activating dormant members through TG member number screening, refined operations are needed to avoid re-dormancy and promote continuous repurchases:

Interaction heating: After successful awakening, maintain member interaction frequency and enhance stickiness through content such as topic discussions in TG groups and product usage skills sharing;

Conversion guidance: Naturally implant conversion entrances such as product links and limited-time activities in interactions, such as "participate in topic discussions to unlock exclusive repurchase coupons", reducing the threshold for consumption decisions;

Long-term retention: Establish exclusive tags for awakened members, regularly track their activity through TG member number screening, and promptly push adaptive content to avoid re-dormancy.

IV. ITG Global Screening: An Efficient Tool for Activating Dormant Members Through TG Member Number Screening

In large-scale cross-border operations, manual TG member number screening is inefficient and error-prone. The number screening tool ITG Global Screening has become a core assistant for activating dormant members and doubling repurchase rates with its professional advantages. Its core value is reflected in:

Multi-dimensional precise screening: ITG Global Screening integrates more than 12 detection dimensions including historical behavior, interest tags, consumption capacity, and account quality, with an accuracy rate of 98% in identifying high-potential dormant members, accurately eliminating low-value members;

Batch efficient processing: Supports batch screening of millions of TG members, completing the screening and classification of 100,000+ dormant members within 1 hour. The efficiency is 50 times higher than manual work, significantly reducing operational costs;

Cross-border scenario adaptation: Compatible with TG account rules in more than 180 countries and regions around the world, supporting multi-language behavioral data parsing and multi-regional consumption habit matching to meet the needs of cross-border multi-market operations;

Data-linked awakening: Can connect to enterprise CRM systems, integrating TG member number screening data with members' historical orders and interaction records, automatically generating differentiated awakening strategy suggestions, and realizing full-link closed-loop management of "screening - awakening - repurchase".

After applying ITG Global Screening for TG member number screening, a cross-border electronics brand increased the awakening rate of dormant members from 5% to 30%, doubled the repurchase rate from 12% to 25%, and increased the average annual consumption amount per member by 180%, becoming a typical case of activating dormant members through screening.

V. Key Notes for Activating Dormant Members Through TG Member Number Screening

To ensure that TG member number screening can continuously drive the growth of repurchase rates, cross-border enterprises need to pay attention to three core points:

Dynamically update screening standards: Market demands and member behaviors are constantly changing. It is necessary to update TG member number screening indicators monthly through ITG Global Screening to ensure that the screened dormant members always have high awakening potential;

Control awakening frequency: For screened high-potential dormant members, awakening 1-2 times a month is sufficient to avoid resentment caused by frequent disturbances. The awakening time should prioritize the members' historical active periods (such as evenings for European and American members, and noon and evenings for Southeast Asian members);

Data tracking and iteration: Establish a monitoring system of "screening accuracy - awakening response rate - repurchase conversion rate". If the awakening effect of a certain screening dimension is poor, promptly adjust screening parameters and optimize awakening strategies.

VI. Conclusion: TG Member Number Screening Is the "Core Engine" for Doubling Repurchase Rates

In cross-border private domain operations, dormant members are not a "burden" but "invisible assets" that have not been tapped. TG member number screening provides a clear direction for targeted awakening by accurately filtering high-potential dormant members. Combined with differentiated awakening strategies and professional tool empowerment, the goal of doubling repurchase rates can be achieved.

For cross-border enterprises, making good use of TG member number screening can not only activate dormant members and increase repurchase revenue but also maximize the lifetime value of members and reduce customer acquisition costs. As a professional tool for TG member number screening, ITG Global Screening has become a powerful assistant for enterprises to activate dormant members with its advantages of precision, efficiency, and cross-border adaptation. It is recommended that cross-border enterprises implement TG member number screening as soon as possible to reawaken dormant members, inject sustained momentum into business growth, and stand out in cross-border private domain competition.

ITG Global ScreeningIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, Binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.

The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.

Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.

Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can use the official channelt.me/itginkGet more information and verify the identity of business personnel through the official website. Official Businesstelegram:@cheeseye

(Warm reminder: You must identify the username when searching for the official customer service number on Telegramcheeseye), you can also verify through the official website:https://www.itg.la/check_US.html, confirm whether the business you are in contact with is a ITG official