Amid the fierce global competition in cross-border marketing, enterprises are in urgent need of breaking through the bottlenecks of traditional customer acquisition models and finding efficient, precise channels for traffic acquisition. Telegram (abbreviated as TG), as an instant messaging platform with over 700 million global users, has become a core position for cross-border enterprises to deploy overseas private domains, thanks to its open API interface, low account suspension risk, and strong user stickiness. However, among TG's massive user base, there are a large number of zombie accounts, low-activity accounts, and invalid traffic. Extensive customer acquisition will only lead to wasted marketing resources and inefficient conversion. TG active screening, as a key method to accurately target high-value users, has become increasingly important. For cross-border enterprises, mastering the core logic and practical methods of TG active screening can fundamentally improve the quality of customer acquisition, convert private domain traffic into tangible performance growth, and build a differentiated competitive advantage.
I. TG Active Screening: A "Precision Filter" for Cross-Border Private Domain Customer Acquisition
The ecological characteristics of the TG platform determine the high-value attributes of active users, and the core value of TG active screening lies in "sifting out the chaff to retain the wheat", helping cross-border enterprises identify target customer groups with real conversion potential:
- From the perspective of platform attributes, TG users are mainly young people with high consumption potential, and they have a high acceptance of cross-border products and innovative services. However, among the massive user base, about 40% are long-term inactive accounts, batch-registered marketing accounts, or invalid accounts. TG active screening can quickly filter such low-value traffic, allowing enterprises to focus resources on real active users;
- From the perspective of customer acquisition logic, traditional cross-border customer acquisition relies on methods such as advertising and channel cooperation, which are costly and lack precision. Through multi-dimensional verification of user behavior data and account status, TG active screening directly targets high-intention users, reducing customer acquisition costs by more than 50% and improving conversion efficiency by 3-5 times;
- From the perspective of private domain operation, active users are the core assets of private domain traffic. They have strong willingness to interact, build trust quickly, and are more likely to form repurchases and word-of-mouth communication. TG active screening can inject high-quality traffic into the private domain pool, improving the overall ROI of private domain operations. Data from a cross-border home furnishing brand shows that the conversion rate of the private domain traffic pool built through TG active screening is 230% higher than that of ordinary traffic pools, and the repurchase rate has increased by 68%.
II. Core Dimensions and Practical Skills of TG Active Screening
(I) Basic Dimension Screening: Quickly Identifying Real Active Accounts
The foundation of TG active screening lies in verifying account status, and active users are identified through three core indicators:
- Account activity screening: Focus on account login frequency, message response speed, and dynamic posting records. Monitored by TG active screening tools, accounts with ≥15 login times in the past 30 days, message response time ≤24 hours, and ≥3 dynamic posts per month can be identified as highly active accounts; accounts with no login records or any interactive behavior in the past 90 days are directly classified as zombie accounts and filtered out;
- Account completeness screening: Active users usually have complete account information. TG active screening can verify avatar, nickname, signature, personal profile, and other information. Accounts with clear avatars, personalized nicknames, and complete signatures (including hobbies, needs, etc.) have a 70% higher probability of being active; accounts with no avatars, default nicknames, or blank signatures are likely to be low-quality or batch-registered accounts;
- Group interaction screening: As a platform with strong community attributes, TG's active users often deeply participate in various interest groups. Through TG active screening, analyze the types of groups users join, speaking frequency, and interaction quality. If a user joins vertical groups related to the enterprise's products (such as cross-border shopping groups, home design groups) and speaks ≥5 times a week, they can be identified as a high-intention active user.
(II) Advanced Dimension Screening: Precisely Targeting High-Value Customer Groups
After basic screening, advanced dimensions are needed to further focus on high-value users. TG active screening can focus on two core directions:
- Demand tag screening: Use TG active screening tools to analyze user dynamic content, group speeches, and private message consultation records to assign precise demand tags to users. For example, users who ask about "overseas purchasing channels for maternal and child products" in cross-border shopping groups can be labeled as target customers for maternal and child products; users who share "smart home usage experiences" in technology groups can be pushed related smart home appliances. Achieve precise matching based on keywords mentioned by users and pain points of their needs;
- Consumption capacity screening: Judge consumption capacity through information such as consumption scenarios shared by users, brand levels mentioned, and price sensitivity in interactions. For example, users who frequently mention high-end brands, overseas travel, and customized services can be classified as high-end customer groups; users who focus on cost-effectiveness, preferential activities, and affordable alternatives can be listed as mass customer groups. Complete consumption capacity stratification through TG active screening to lay the foundation for subsequent differentiated marketing.
(III) Batch Screening Skills: Core Methods to Improve Customer Acquisition Efficiency
Cross-border enterprises need large-scale customer acquisition, so TG active screening must balance precision and efficiency:
- Leverage keyword-targeted screening: Set core product-related keywords (such as "cross-border e-commerce", "overseas purchasing", "smart home") through TG active screening tools to batch capture user accounts and group speeches containing these keywords, quickly locking high-intention active users;
- Utilize geotargeted screening: For target markets (such as Southeast Asia, Europe, and the United States), lock active users in corresponding regions through TG active screening. For example, enterprises deploying in the Thai market can screen active users with IP located in Thailand, communicating in Thai or English, and paying attention to local Thai information to improve geographical precision;
- Establish screening model iteration: Optimize the indicator weights of TG active screening based on previous screening results and conversion data. For example, if data shows that "group speaking frequency" has the highest correlation with conversion, increase the screening weight of this indicator to make the screening results more in line with enterprise needs.
III. Private Domain Conversion After TG Active Screening: Building a Closed Loop from Reach to Transaction
The ultimate goal of TG active screening is to achieve conversion, which requires building a complete closed loop of "screening-reach-interaction-transaction":
- Personalized reach: Send customized greetings and valuable content to screened active users, avoiding template-based pushes. For example, send "A List of Maternal and Child Products Popular Among Thai Mothers" to users interested in maternal and child products, and push "Cross-Border Smart Home Installation Guide" to users interested in smart homes to enhance user interest;
- Interaction to build trust: Through interactions in TG groups and private messages, answer user questions, share product usage cases, and launch welfare activities (such as limited-time discounts, trial applications) to strengthen user trust. For example, invite screened active users to join the brand's exclusive TG group, and regularly hold product Q&A and user sharing activities to enhance community stickiness;
- Convenient transaction paths: Provide clear purchase guidelines, such as linking to independent station URLs, supporting in-TG payments or local payment methods (such as COD, e-wallets), to lower decision-making thresholds. At the same time, launch exclusive offers for high-intention active users to stimulate immediate orders. A cross-border beauty brand locked users through TG active screening, and combined personalized reach with community operations, increasing the conversion rate by 180% within 30 days.
IV. Number Screening Tool ITG Global Screening: An Efficient Empowerment Partner for TG Active Screening
In large-scale cross-border customer acquisition scenarios, manual screening can hardly meet the needs of efficiency and precision. The number screening tool ITG Global Screening provides professional technical support for TG active screening. ITG Global Screening has multi-dimensional precise screening functions, which can quickly verify core indicators such as TG account activity, completeness, geographical attributes, and demand characteristics, efficiently filter zombie accounts, low-quality accounts, and high-risk accounts, and accurately lock real, active, and high-value users. Its advantages are: first, strong batch processing capability, supporting rapid screening of massive accounts, reducing the screening work that originally took days to hours; second, high data accuracy, based on big data models and real-time monitoring technology, the accuracy of screening results is far higher than manual judgment; third, adaptation to cross-border scenarios, supporting multi-region and multi-language account screening, perfectly matching the global customer acquisition needs of enterprises. Through the collaboration between ITG Global Screening and TG active screening, enterprises can achieve full-link empowerment of "precision screening - batch reach - efficient conversion", significantly reduce customer acquisition costs, improve the quality of private domain traffic, and inject strong momentum into the large-scale growth of cross-border business.
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Global mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, Binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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