In the wave of global marketing, Telegram broadcast marketing has gradually become an important tool for many industries to expand overseas markets, thanks to its high reach rate, low operation cost, and strong user interaction. However, not all industries can leverage the value of Telegram broadcast marketing equally. Some industries struggle to achieve efficient conversion through broadcasting due to scattered target users and special product attributes; while others, with high user demand matching and strong marketing scenario adaptability, can quickly open up markets with the help of Telegram broadcast marketing. Among them, cross-border e-commerce and service industries are the "golden-matched industries" for Telegram broadcast marketing. Through precise user screening, differentiated content push, and data review, these two industries have achieved remarkable results in Telegram broadcast marketing. In addition, with the ITG Global Screening tool, enterprises can further improve user accuracy, maximize the effect of Telegram broadcast marketing, and inject new impetus into industry growth.
I. Core Adaptation Logic of Telegram Broadcast Marketing: Which Industries Benefit More?
Telegram broadcast marketing is not a "one-size-fits-all tool". Its adaptability mainly depends on three core factors: first, whether the target users are highly concentrated on the Telegram platform (such as overseas young people, users of specific interest communities); second, whether the product/service is suitable for delivering value through the form of "content + interaction" (such as products that need to show details and answer questions); third, whether there is a need for low-cost and large-scale reach to overseas users (such as small and medium-sized enterprises expanding into the international market).
Based on this logic, Telegram broadcast marketing is more suitable for industries with global users, easy-to-spread content, and easy-to-guide demands. For example, cross-border e-commerce needs to push product information to users in different countries, and the service industry needs to convey service advantages and preferential activities. These needs can be efficiently met through Telegram broadcast marketing. For industries that focus on offline experience and have highly concentrated user regions (such as local catering, offline retail), the advantages of Telegram broadcast marketing are relatively limited, and it is more suitable as an auxiliary marketing tool.
II. Cross-Border E-Commerce: The "Main Beneficiary Industry" of Telegram Broadcast Marketing
The core needs of cross-border e-commerce are "reaching overseas target users, promoting product sales, and building brand awareness", and Telegram broadcast marketing can just meet these needs, becoming a "powerful tool" for cross-border e-commerce to expand overseas markets.
1. Accurate Matching of Product Selection and Users: ITG Global Screening Improves the Foundation of Conversion
The key for cross-border e-commerce to carry out Telegram broadcast marketing is to enable products to accurately reach users with needs. Through the ITG Global Screening tool, enterprises can screen target users from three dimensions: "region, interest, and activity", exclude non-precise groups, and improve the effect of broadcasting.
A cross-border 3C e-commerce enterprise mainly engaged in wireless headphones, smart watches and other products planned to expand into the European market. Through ITG Global Screening, the enterprise screened 35,000 precise users who are "in Europe, follow digital channels, and active in the past 30 days" from 100,000 Telegram numbers. For these users, the enterprise sent "new wireless headphone reviews + limited-time 20% discount" through Telegram broadcast marketing. The message open rate reached 28% and the conversion rate reached 15%, far higher than the industry average of 5%. Without ITG Global Screening, blindly broadcasting to all numbers would not only waste resources but also cause complaints due to harassing non-target users.
2. Differentiated Content Push: Adapting to the Needs of Different Markets
Cross-border e-commerce faces user groups with scattered regions and large demand differences. Through the "stratified push" function of Telegram broadcast marketing, differentiated content can be pushed to users in different countries and with different needs.
A cross-border clothing e-commerce enterprise carried out Telegram broadcast marketing for two markets: Europe and Southeast Asia. For European users, it pushed "winter warm coats + holiday gift sets" to meet local winter needs and holiday consumption habits; for Southeast Asian users, it pushed "summer lightweight dresses + full reduction coupons" to adapt to the tropical climate and price-sensitive needs. At the same time, with the help of "historical interaction data" from ITG Global Screening, it pushed "exclusive discounts for repurchases" to users who had purchased before, and "inventory warning + limited-time discounts" to users who had added products to the cart but not placed an order. In the end, the conversion rate in the European market reached 12%, that in the Southeast Asian market reached 10%, and the overall sales volume increased by 30%.
3. After-Sales Service and User Retention: Establishing Long-Term Connections Through Broadcasting
The competition in cross-border e-commerce lies not only in "one-time sales" but also in user retention and repurchase. Telegram broadcast marketing can be used as a channel for after-sales communication and user maintenance to improve user stickiness.
A cross-border home furnishing e-commerce enterprise sent "order logistics information + product use guide" through Telegram broadcast marketing after users placed orders; one month after the product was used, it sent "user satisfaction survey + repurchase coupons". At the same time, it invited users to join the brand's Telegram group and regularly pushed home matching skills, new product previews and other content. Through these operations, the user repurchase rate of the enterprise increased from 15% to 28%, and brand loyalty was significantly enhanced.
III. Service Industry: The "Potential Explosive Industry" of Telegram Broadcast Marketing
The core needs of the service industry (such as cross-border education, cross-border tourism, online consulting) are "conveying service value, attracting users to place orders, and improving user repurchase". Telegram broadcast marketing can help the service industry achieve these goals in a low-cost and large-scale way.
1. Efficient Transmission of Service Advantages: Reducing User Decision-Making Costs
The products of the service industry have the characteristics of "intangibility", and it is difficult for users to intuitively perceive their value. Through the "content visualization" (text + pictures + videos) of Telegram broadcast marketing, service advantages can be clearly conveyed, and user decision-making costs can be reduced.
A cross-border education institution mainly engaged in IELTS and TOEFL training pushed "famous teacher teaching video clips + student score improvement cases + course preferential activities" to target users through Telegram broadcast marketing. To ensure accuracy, the institution used ITG Global Screening to lock 20,000 users who "plan to study abroad, follow education channels, and are active in the past month". After the broadcast, 3,000 users clicked the link to consult about the courses, and finally 800 people signed up. The customer acquisition cost was 60% lower than that of traditional advertising. Relying only on offline promotion or other online channels would not only cost more but also be difficult to reach so many precise users.
2. Limited-Time Activities and User Reactivation: Stimulating Immediate Conversion
The service industry often attracts users through "limited-time discounts and limited quotas" activities. Telegram broadcast marketing can quickly convey activity information to target users and stimulate immediate conversion.
A cross-border tourism platform launched a "limited-time price reduction for 7-day Europe tour" activity. Through ITG Global Screening, it screened 18,000 users who "follow tourism channels, have tourism-related interactions in the past 3 months, and are located in first- and second-tier cities". The enterprise sent "activity preview + reservation channel" through broadcast 3 days before the activity started, and "remaining quota reminder + immediate booking link" on the day the activity started. Finally, the number of bookings for the activity reached 1,200, an increase of 50% compared with previous activities. At the same time, for users who did not place an order, it later sent "similar route recommendations + exclusive coupons" through Telegram broadcast marketing to reactivate some users.
IV. Other Adaptable Industries: The "Expanded Application Fields" of Telegram Broadcast Marketing
In addition to cross-border e-commerce and service industries, some other industries can also achieve growth through Telegram broadcast marketing. Although their scale is not as large as the previous two industries, they still have significant value.
1. Digital Product Industry (Software, Games, E-Books)
Digital products have the characteristics of "no logistics and instant delivery", which are suitable for promotion through Telegram broadcast marketing. For example, a game company promoted a newly launched mobile game. Through ITG Global Screening, it screened users who "follow game channels and are active in the past month", and sent "game trial link + first recharge discount" through broadcast, attracting a large number of users to download and try, with the first-day download volume exceeding 50,000.
2. Foreign Trade B2B Industry (Raw Materials, Mechanical Equipment)
The foreign trade B2B industry needs to convey product information to overseas corporate buyers. Telegram broadcast marketing can be used as a channel for "accurately reaching buyers". A foreign trade enterprise mainly engaged in chemical raw materials used ITG Global Screening to screen users who are "purchasing department accounts of overseas chemical enterprises and have purchasing-related interactions in the past 3 months", and sent "product specifications + price advantages + sample application channels" through broadcast. Finally, it obtained 50 valid inquiries and promoted 12 orders.
V. Precautions for Industry Adaptation: Avoiding "Pitfalls" in Telegram Broadcast Marketing
No matter which industry carries out Telegram broadcast marketing, it is necessary to abide by platform rules, pay attention to user experience, and avoid affecting the effect due to improper operations.
1. Compliance First: Avoiding Account Risks
Strictly abide by Telegram platform rules, do not use illegal scripts for broadcasting, and do not send high-frequency content to unfamiliar users. For example, cross-border e-commerce should not send advertisements to users who have not added them as friends, and the service industry should not send content irrelevant to user needs to prevent account bans.
2. Content Quality: Rejecting "Spam Information"
Different industries have different content focuses, but the core is to "provide value". Cross-border e-commerce needs to highlight product advantages and discounts, and the service industry needs to convey service value and user cases. Avoid stereotyped marketing copy to reduce user resistance.
3. Data Review: Continuously Optimizing Strategies
Use data tools (such as Telegram Marketing Analytics) to track the effect of broadcasting, analyze indicators such as open rate, conversion rate, and unsubscribe rate, and combine user data from ITG Global Screening to continuously optimize user screening standards and content strategies. For example, if it is found that the conversion rate of a certain type of user is low, the screening dimensions can be adjusted through ITG Global Screening to improve the accuracy of subsequent broadcasts.
VI. Conclusion
From the perspective of industry adaptability, Telegram broadcast marketing is most suitable for cross-border e-commerce and service industries. These two industries can use it to achieve the goals of "accurate reach, efficient conversion, and low-cost customer acquisition"; at the same time, industries such as digital products and foreign trade B2B can also achieve growth through Telegram broadcast marketing. However, no matter which industry it is, to do a good job in Telegram broadcast marketing, it is necessary to use ITG Global Screening to improve user accuracy, combine differentiated content and compliant operations, so that Telegram broadcast marketing can truly become a "booster" for industry growth. In the future, with the continuous development of the Telegram platform, its marketing functions will become more perfect, and the adaptable industries will be further expanded, providing more enterprises with new options for global marketing.
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