A Must for Overseas Enterprises: Compliance Challenges and Best Practices of Number Screening in Cross-Border Business

Amid the wave of globalization, the cross-border business of overseas enterprises covers various links such as marketing promotion, customer service, and user operation. As a key means to accurately reach overseas users and improve business efficiency, number screening has become an indispensable operation tool for overseas enterprises. However, the significant differences in data compliance regulations across different countries and regions expose number screening to numerous compliance risks; at the same time, the complexity of cross-border data flow also poses challenges to the accuracy and security of number screening. With its core capabilities of adapting to compliance requirements in multiple regions and supporting cross-border data processing, ITG Global Screening provides a feasible solution for overseas enterprises to solve the problems of cross-border number screening. It helps enterprises achieve efficient number screening under compliance premises and promotes the stable development of cross-border business.

I. Core Value of Number Screening in Cross-Border Business

Improving Cross-Border Marketing Efficiency: When overseas enterprises conduct marketing to users in different countries, number screening can eliminate invalid numbers (such as empty numbers, suspended numbers) and non-target users (such as groups that do not match product positioning). This concentrates marketing resources on high-potential users and reduces cross-border marketing costs. For example, an enterprise promoting maternal and child products in the Southeast Asian market can increase the marketing conversion rate by more than 30% by screening local user numbers of "25-35 years old with parenting needs".

Ensuring the Quality of Cross-Border Customer Service: In cross-border customer service scenarios, number screening can help enterprises identify the region and language preferences of users, and match the customer service team of the corresponding region. For instance, when a European user makes a customer service call, the system identifies the user's country through number screening and automatically transfers the call to a local language customer service, improving the user service experience.

Reducing Cross-Border Operation Risks: By screening numbers with fraud or violation records, overseas enterprises can avoid business connections with bad users and reduce risks such as fraud and complaints. For example, a cross-border e-commerce platform can screen out user numbers with "malicious return" records, and adjust the order review strategy in advance to reduce operational losses.

II. Compliance Challenges of Number Screening in Cross-Border Business

(I) Compliance Risks Caused by Differences in Regional Regulations

Inconsistent Requirements of Data Privacy Regulations

EU General Data Protection Regulation (GDPR): It requires that explicit user consent must be obtained before number screening, and users must be informed of the purpose and scope of number use. Users have the right to withdraw consent at any time. Violations can result in a fine of up to 4% of global annual turnover or 20 million euros.

California Consumer Privacy Act (CCPA) of the United States: It allows users to query and delete their own number data. Enterprises must retain data processing records after number screening for users to trace.

Some countries in Southeast Asia (such as Singapore and Malaysia): They require local storage of number data and prohibit the transmission of screened number data overseas, which increases the difficulty of cross-border number screening.

Strict Restrictions on Number Acquisition and Use

Some countries prohibit obtaining numbers from third-party non-compliant channels for screening. For example, India stipulates that enterprises must obtain numbers through user active registration and official cooperation channels; otherwise, the screening behavior is regarded as illegal.

Some regions restrict the use scenarios of screened numbers. For example, Australia stipulates that screened numbers can only be used for specific businesses informed to users (such as order notifications) and cannot be randomly used for marketing promotion.

(II) Difficulties in Cross-Border Data Flow and Technical Adaptation

Difficulty in Compliance of Cross-Border Data Transmission: Most countries require that number data must pass compliance assessment (such as the EU's "adequacy decision") before cross-border transmission. Enterprises that fail to meet the standards cannot transmit overseas number data to China or other regions for screening, which affects screening efficiency.

Unified Technical Standards Across Regions: There are significant differences in number formats (such as 10-digit numbers in the United States and 11-digit numbers in Germany) and operator data interfaces among different countries. Traditional screening tools are difficult to adapt, leading to problems such as identification errors and data loss during number screening.

III. Best Practices of Number Screening Based on ITG Global Screening

(I) Compliance Aspect: Meeting Multi-Regional Regulatory Requirements with ITG Global Screening

Built-in Multi-Regional Compliance Templates

ITG Global Screening presets compliance templates for more than 20 regions around the world, including GDPR, CCPA, and Singapore's Personal Data Protection Act. Enterprises can select the corresponding template according to the target market, and automatically generate user consent clauses and data processing records that meet local requirements, ensuring the efficient implementation of compliance preparation work before number screening.

Example: After an enterprise going overseas to Europe enables the GDPR template, the system will automatically add a clear checkbox of "number used for screening and marketing" in the user registration link, and automatically retain user consent records for regulatory inspection.

Supporting Localized Data Storage and Compliant Cross-Border Transmission

For regions requiring localized data storage (such as India and Indonesia), ITG Global Screening can deploy local data nodes to realize local screening of number data and avoid cross-border transmission violations; for scenarios requiring cross-border transmission, the system will automatically complete compliance assessment (such as generating a data transfer impact assessment report) to meet the transmission requirements of the target region.

Compliance Verification of Number Sources

ITG Global Screening accesses global compliant data sources (such as local official operators and legal user registration platforms), and at the same time has a built-in number source verification function. It automatically identifies and marks numbers obtained from non-compliant channels and prohibits them from being included in the screening scope, avoiding compliance risks from the source.

(II) Technical Aspect: ITG Global Screening Solving Cross-Border Technical Adaptation Problems

Adaptation of Multi-Regional Number Formats and Interfaces

The system covers the number format rules of more than 100 countries and regions around the world, and can automatically identify and parse numbers in different regions to avoid screening errors caused by format differences; at the same time, it connects to local mainstream operator interfaces to ensure real-time update of number data and improve screening accuracy.

Case: When a cross-border e-commerce enterprise used ITG Global Screening to process numbers in the Middle East, the system automatically adapted to the 10-digit number format of Saudi Arabia and local operator data interfaces, and the effective number recognition rate increased from 75% of traditional tools to 98%.

Intelligent Screening and Risk Early Warning

Based on AI algorithms, ITG Global Screening can set screening rules according to the cross-border business needs of enterprises (such as target markets and user groups), and automatically eliminate invalid and high-risk numbers; at the same time, it monitors the screening process in real time. If there is a compliance risk (such as failure to obtain user consent), it immediately triggers an early warning and suspends screening to avoid illegal operations.

(III) Practical Case: Application of Number Screening by an Overseas Social Platform

Business Background: The platform expanded into the Southeast Asian market and needed to accurately target young users aged 18-35 through number screening for localized marketing, while complying with the data compliance requirements of Singapore, Malaysia and other countries.

Application Steps of ITG Global Screening

Compliance Preparation: Enable the compliance template for the Southeast Asian region, obtain user consent for number use during user registration, and store number data in local nodes simultaneously;

Setting of Screening Rules: Set the screening criteria of "18-35 years old with social APP usage records in the past 30 days";

Intelligent Screening and Output: The system automatically cleans invalid numbers, verifies the compliance of number sources, and finally outputs 500,000 target user numbers;

Results: The marketing conversion rate increased by 42%, no compliance complaints occurred, and it successfully passed the compliance inspection of local regulatory authorities.

IV. Additional Suggestions for Number Screening of Overseas Enterprises

Establishing a Compliance Audit Mechanism: Set up a dedicated team to regularly check the number screening process in combination with the compliance data report of ITG Global Screening, ensuring compliance with the updated regulatory requirements of the target market (such as adjusting screening rules in a timely manner after the revision of regulations in a certain region).

Hierarchical Screening to Improve Efficiency: Set differentiated screening dimensions for different cross-border business scenarios (such as marketing and customer service). For example, the marketing scenario focuses on user interest tags, and the customer service scenario focuses on regional and language preferences. With the multi-dimensional screening function of ITG Global Screening, accurate hierarchical screening is realized.

Protecting User Rights and Interests: Provide users with access to query and delete number data through ITG Global Screening to meet the needs of user data sovereignty, and at the same time improve users' trust in the enterprise.

V. Conclusion

For overseas enterprises, number screening in cross-border business is not only a "tool" to improve efficiency, but also a "compliance checkpoint" that needs to be handled carefully. With its core capabilities of adapting to multi-regional compliance and supporting cross-border technologies, ITG Global Screening helps enterprises break through dual challenges of compliance and technology, and realize the compliance and precision of number screening. In the future, with the continuous improvement of global data regulations, overseas enterprises need to pay more attention to the compliance management of number screening, and use professional tools and scientific methods to make number screening truly a driving force for the growth of cross-border business.

ITG Global ScreeningIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, Binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.

The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.

Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.

Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

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