In cross-border marketing, enterprises often fall into the misunderstanding that "the more numbers, the better". Massive number databases are filled with empty numbers and invalid numbers, leading to inefficient marketing. The emergence of Empty Number Detection has shifted the focus of marketing from "quantity" to "quality": through Empty Number Detection, enterprises can not only eliminate empty numbers but also screen out "golden numbers" with high conversion potential; professional Empty Number Detection is the key to "retaining high-quality resources". ITG Global Screening, with its advantages of "multi-dimensional verification, precise grading, and scenario adaptation", has become a powerful tool for screening "golden numbers", helping enterprises break out of the "quantity trap" and achieve the marketing goal of "fewer but better".
I. The "Quantity Trap" in Cross-Border Marketing: Empty Number Detection is the Premise for Screening "Golden Numbers"
"More numbers ≠ higher conversion rates". Invalid numbers obscure the value of "golden numbers", while Empty Number Detection clears the obstacles:
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Avoid Resource Mismatch
The proportion of empty numbers and suspended numbers in number databases often reaches 30%-50%, diluting the presence of "golden numbers". Without Empty Number Detection, resources will be evenly distributed, and high-quality numbers will not receive sufficient attention; by using Empty Number Detection of ITG Global Screening to eliminate empty numbers and mark "inactive numbers", enterprises can focus on "golden numbers", increasing conversion efficiency by 2-3 times.
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Prevent Misjudgment of High-Quality Numbers
Some "golden numbers" are easily misjudged as empty numbers by simple tools due to short-term inactivity. The Empty Number Detection of ITG Global Screening adopts "carrier data + platform status + historical behavior" triple verification, marking high-value but short-term inactive numbers as "to be observed" to avoid the loss of high-quality resources.
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Provide Data Support for Grading
"Golden numbers" need to be graded based on "activity level, consumption capacity, and demand matching degree". Data such as "login frequency, consumption amount, and interest tags" recorded simultaneously during Empty Number Detection are the core basis for grading. ITG Global Screening can help enterprises classify "golden numbers" into "core level" and "potential level", facilitating differentiated marketing.
II. ITG Global Screening: The Core Tool for Empty Number Detection to Screen "Golden Numbers"
To accurately screen "golden numbers" through Empty Number Detection, a professional tool is essential. The advantages of ITG Global Screening are reflected in three aspects:
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Triple Verification for Precise Detection
Far beyond the single-dimensional detection of ordinary tools, it realizes over 99% accuracy in Empty Number Detection through "carrier data comparison (connecting with Southeast Asian carriers to confirm number status), platform status query (checking registration activity on Zalo/Shopee), and historical behavior analysis (judging conversion potential)". It not only eliminates empty numbers but also retains high-value numbers.
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Multi-Dimensional Tags to Build Portraits
During Empty Number Detection, it synchronously extracts "basic tags (region, age), behavior tags (login times, browsed categories), value tags (consumption amount, repurchase rate), and demand tags (concerned keywords)" to build portraits for "golden numbers". For example, "Ho Chi Minh City + 25-35 years old + high consumption + concerned about high-end cosmetics", which helps with precise promotion.
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Graded Screening to Lock Core Numbers
After detection, it supports graded screening based on conditions: core golden numbers (login ≥ 15 times + consumption ≥ \(500 + matching degree ≥ 80%), potential golden numbers (login 8-14 times + consumption \)200-$500 + matching degree ≥ 60%). Automatic screening eliminates manual sorting, quickly locking high-value numbers.
III. Practical Operation: 3 Steps to Screen "Golden Numbers" with ITG Global Screening's Empty Number Detection
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Clarify Standards and Prepare Resources
First, define the standards for "golden numbers" (e.g., for cosmetics e-commerce: login ≥ 10 times + concerned about cosmetics + consumption ≥ $300), prepare standardized numbers (including international area codes), and use the "number cleaning" function of ITG Global Screening to supplement area codes and remove special characters, laying the groundwork for Empty Number Detection.
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Launch Detection and Extract Tags
Import the number file, check "triple verification" and "tag extraction", and start Empty Number Detection. Approximately 1 hour is needed to complete the detection of 30,000 Southeast Asian numbers. A report will be generated to classify numbers into "empty numbers, suspended numbers, and valid numbers", with multi-dimensional tags attached to valid numbers.
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Graded Screening and Connect with Marketing Actions
Use the "graded screening" module to set conditions, screen out core/potential golden numbers, export them, and connect with specific marketing actions: arrange exclusive customer service and customized discounts for core numbers, and push precise new products for potential numbers to improve conversion.
IV. Core Value: The Transformation from "Waste" to "Efficiency"
- Cost Side: Concentrate the budget on golden numbers, avoid waste on empty numbers, and increase budget utilization by 100%;
- Conversion Side: Golden numbers have high activity, high consumption capacity, and high matching degree, with marketing open rates and conversion rates far exceeding the industry average;
- Long-Term Side: Accumulate customer assets of golden numbers, which have high repurchase rates and can recommend new customers, forming a growth cycle.
Conclusion
From "pursuing quantity" to "focusing on quality", Empty Number Detection is a key turning point in cross-border marketing. With precise Empty Number Detection, multi-dimensional tags, and graded screening, ITG Global Screening has become the best partner for screening "golden numbers". By attaching importance to Empty Number Detection and making good use of this tool, enterprises can break out of the "quantity trap", achieve efficient conversion of "fewer but better", and gain a foothold in the cross-border market.