Amid the wave of globalization, cross-border business has become a key direction for many enterprises to expand their markets. Telegram, with its global user reach and efficient information delivery capabilities, has emerged as a core platform for cross-border businesses to connect with overseas users. However, in reality, many cross-border enterprises face challenges in Telegram operations: they invest heavily in promotion but fail to understand the needs of users in different countries, leading to misaligned target market positioning and poor promotion results; even when they successfully attract overseas users, these users quickly churn due to a lack of personalized services. In fact, the key to solving these problems lies in building a scientific and accurate Telegram Precise User Portrait. With a Telegram Precise User Portrait, enterprises can clearly grasp the consumption habits, pain points, and communication preferences of users in different overseas markets, moving away from the "spray-and-pray" approach of blind operations to achieve precise target market matching. At the same time, by providing personalized services based on the Telegram Precise User Portrait, enterprises can significantly enhance overseas user engagement, laying a solid foundation for the long-term development of cross-border business. This article will provide cross-border enterprises with a fully reusable solution, covering the core value of the Telegram Precise User Portrait in cross-border scenarios, its construction dimensions, application with the ITG Global Screening Tool, and practical operational strategies.
I. The "Pain Point Solver" for Cross-Border Business: Core Value of Telegram Precise User Portrait
For cross-border enterprises, the Telegram Precise User Portrait is not an optional "auxiliary tool" but a "core engine" for solving operational pain points and improving business efficiency. Its value is mainly reflected in the following two aspects.
(I) Precisely Match Target Markets and Reduce Resource Waste
User needs vary drastically across different overseas markets. For example, users in Southeast Asia prioritize product cost-effectiveness and are highly price-sensitive; users in Europe and the US value product quality, brand philosophy, and environmental attributes; users in the Middle East have specific requirements for product categories and packaging design due to religious and cultural influences. Without a Telegram Precise User Portrait, enterprises may promote high-end eco-friendly products targeting Europe and the US to price-sensitive Southeast Asian markets, resulting in high promotion costs, low conversion rates, and severe resource waste.
- Real Case: A cross-border home furnishing enterprise initially failed to build a Telegram Precise User Portrait and promoted a \(300 wardrobe featuring "eco-friendly solid wood" to both Southeast Asian and European markets simultaneously. As a result, only 8 units were sold in Southeast Asia in three months, with users complaining that the "price was too high and exceeded their budget"; while there were some inquiries in Europe, the conversion rate was less than 10% because the core need for "customizable sizes" was not emphasized. Later, by building a **Telegram Precise User Portrait**, the enterprise discovered that Southeast Asian users needed easy-to-assemble panel wardrobes under \)100, while European users focused on "customization services" and "on-site installation". After adjusting strategies based on this portrait, monthly sales in Southeast Asia increased to 200 units, and the conversion rate in Europe exceeded 35%, significantly improving resource utilization efficiency.
- Core Role: The Telegram Precise User Portrait helps enterprises accurately segment user characteristics in target markets, such as "Southeast Asia - Indonesia - 25-35 years old - newly married couples - budget under $100 - prefer flat-pack furniture" and "Europe - Germany - 30-45 years old - middle-to-high income - value customization - require on-site installation". This enables enterprises to develop products and design promotional content in a targeted manner, achieving "demand-driven matching" and avoiding resource misallocation.
(II) Enhance Overseas User Engagement and Achieve Long-Term Repurchases
Overseas users have much higher demands for "personalized services" than domestic users. If enterprises fail to meet their differentiated needs, user churn rates will rise significantly. The Telegram Precise User Portrait allows enterprises to gain in-depth insights into the unique needs of each user and provide "one-to-one" services, thereby enhancing user identification and engagement.
- Data Support: According to cross-border e-commerce industry reports, enterprises that provide personalized services based on user portraits have a 40% higher overseas user repurchase rate than those using traditional operation models, with an average 8-month extension in user retention cycles. For example, a cross-border beauty brand used the Telegram Precise User Portrait to discover that European users focus on "natural additive-free ingredients" and "carbon-neutral packaging", while Middle Eastern users prefer "sweat-resistant and long-lasting products" and have strict requirements for packaging colors (avoiding bright colors). In response to these needs, the brand sent monthly updates on "natural ingredient R&D progress" and "eco-friendly packaging recycling programs" to European users, and "sweat-resistant product tutorials" and "low-key color new products" to Middle Eastern users. Ultimately, the monthly activity rate of European users increased from 25% to 70%, and the repurchase rate of Middle Eastern users rose by 50%.
- Logical Essence: The Telegram Precise User Portrait is like a "personal file" established by enterprises for each overseas user, recording their needs, preferences, and even potential expectations. For example, if a user once inquired about "multilingual after-sales support", the enterprise can tag "Need - Multilingual Service" in the portrait and prioritize notifying the user when multilingual after-sales upgrades are launched; if a user frequently browses gift-related products before festivals, the enterprise can tag "Potential Need - Festival Gifts" and send exclusive discounts before festivals. This makes users feel "valued", thereby enhancing engagement and achieving long-term repurchases.
II. 6 Core Construction Dimensions of Telegram Precise User Portrait in Cross-Border Scenarios
Unlike domestic operations, the Telegram Precise User Portrait in cross-border scenarios needs to focus on unique dimensions such as "regional differences", "cultural taboos", and "cross-border payments" to truly adapt to overseas market needs. The following 6 dimensions are key for cross-border enterprises to build a Telegram Precise User Portrait.
(I) Regional and Cultural Dimension: Foundation for Crossing "Cultural Gaps"
Region and culture are core factors influencing overseas users' consumption decisions and serve as the "first threshold" for building a cross-border Telegram Precise User Portrait. They mainly include the target market's country/region, city type, time zone, as well as religious taboos, festival customs, and aesthetic preferences. For example, when building a Telegram Precise User Portrait for the Saudi Arabian market in the Middle East, it is necessary to tag "Religion - Islam - Avoid promoting pork or alcohol-related products" and "Festival - Demand surges 2 months before Eid al-Adha" to ensure promotional content aligns with local culture.
(II) Consumption Power and Price Sensitivity Dimension: Core for Matching Product Pricing
Based on the per capita GDP and income levels of the user's region, consumption power is divided into high, medium, and low tiers; combined with users' responses to prices, they are categorized into high, medium, and low sensitivity levels. For example, users tagged "Southeast Asia - Thailand - Bangkok - Medium Consumption Power - High Price Sensitivity" in the Telegram Precise User Portrait prefer "full-reduction promotions", so promotions should focus on pushing "US\(15 off for purchases over US\)50"; in contrast, users tagged "Europe - Switzerland - High Consumption Power - Low Price Sensitivity" should have "Swiss craftsmanship" emphasized instead of excessive focus on prices.
(III) Language and Communication Preference Dimension: Key to Breaking "Communication Barriers"
Record the user's native language, English proficiency, preferred communication channels (private messages, groups), and communication style (direct/indirect). For example, users tagged "Japan - Tokyo - Native Language: Japanese - Prefer Private Messages" in the Telegram Precise User Portrait require communication in Japanese via private messages, with avoidance of direct expressions; users tagged "US - New York - Native Language: English - Prefer Group Discussions" can have direct discussions initiated in English groups to improve efficiency.
(IV) Product Needs and Usage Scenario Dimension: Core for Precisely Identifying User Pain Points
Clarify the user's core functional needs (e.g., "real-time tracking" for cross-border logistics), additional needs (e.g., free trials), and usage scenarios (personal/family/business). For example, users tagged "Europe - Cross-Border E-Commerce Sellers - Business Use" in the Telegram Precise User Portrait have a "Need - Fast Customs Clearance", so promotions should focus on highlighting "Cooperation with DHL to improve customs clearance efficiency by 50%".
(V) Payment and Shopping Habit Dimension: Key to Reducing Cross-Border Conversion Barriers
Record the user's commonly used payment methods (e.g., GrabPay in Southeast Asia, credit cards in Europe and the US), shopping frequency, and decision-making cycle. For example, users tagged "Southeast Asia - Malaysia - Prefer GrabPay - High-Frequency Small-Sum Shopping" in the Telegram Precise User Portrait require GrabPay support and the launch of small-sum products (US$10-20); users tagged "Europe - UK - Prefer Credit Cards - Long Decision-Making Cycle" should be offered interest-free installments and product comparison reports.
(VI) Loyalty and Engagement Behavior Dimension: Core for Enhancing User Engagement
Based on the number of repurchases and sharing behaviors, users are divided into new users, active users, and loyal users; record user engagement behaviors such as clicking links and participating in live broadcasts. For example, users tagged "Loyal Users - 3 Repurchases - Frequent Sharing" in the Telegram Precise User Portrait have "Potential for Referral", so they can be invited to become "Brand Ambassadors"; users tagged "Active Users - No Repurchases" can be pushed "90% off for existing users" to encourage repurchases.
III. ITG Global Screening Tool: A "Powerful Tool" for Building Cross-Border Telegram Precise User Portrait
Cross-border business involves a large number of users and broad markets. Manually building a Telegram Precise User Portrait is inefficient and error-prone, while the ITG Global Screening Tool solves these problems and becomes a core enabler.
(I) Core Functions: A Data Engine Adapted to Cross-Border Scenarios
The ITG Global Screening Tool supports user data collection across more than 160 countries and regions worldwide, covering dimensions such as region, language, and payment habits; it has built-in cross-border exclusive screening dimensions such as "regional culture" and "festival demand", enabling quick filtering of users like "Southeast Asia - Indonesia - 25-35 years old - Prefer GrabPay" for direct use in building the Telegram Precise User Portrait; at the same time, it updates data in real-time to ensure the timeliness of the portrait.
(II) Target Market Matching: A Closed Loop from Data to Implementation
First, clarify the characteristics of the target market (e.g., "Indonesian Market: 25-35 years old - High Price Sensitivity"), import the Telegram Precise User Portrait data into the tool, and score users based on "matching degree" (full score 100). Core users with a score ≥80 are prioritized for operation, potential users with a score of 60-80 are nurtured, and users with a score <60 are excluded. For example, a cross-border clothing enterprise targeted the Vietnamese market, screened core users tagged "20-30 years old - Prefer Casual Style" through the tool, pushed Vietnamese-language short videos and full-reduction promotions, and increased the conversion rate by 40%.
(III) Enhancing User Engagement: Implementation of Precise Interaction
Use the tool to screen users with "≥3 Interactions - No Repurchases", analyze their historical engagement records, and add "potential need" tags. For example, users who "inquired about after-sales service" can be pushed "After-Sales Upgrade - Extended Warranty to 2 Years"; users who "like case sharing" can be pushed overseas usage cases. The tool tracks engagement changes in real-time and adjusts strategies promptly to maintain user activity.
IV. Cross-Border Operational Strategies Based on Telegram Precise User Portrait
After building the Telegram Precise User Portrait, targeted strategies need to be implemented to achieve the goal of "matching markets + enhancing engagement".
(I) Localized Content Operation: Localize Content
Based on the "regional culture" tags in the Telegram Precise User Portrait, create localized content. For example, push "Exclusive Eid Gift Boxes" before Eid in Southeast Asia; launch "Christmas Limited Editions" before Christmas in Europe and the US. Create content in local languages and combine it with local cases to enhance content appeal.
(II) Personalized Service Operation: Customize Services
Assign dedicated customer service to high-value users who are familiar with their historical needs; recommend customized products based on "product need" tags. For example, users who "need multilingual support" can be recommended multilingual SaaS tools. Make users feel the exclusivity of services to enhance engagement.
(III) Festival-Oriented Campaign Operation: Leverage Festivals to Boost Conversions
Combine the "festival custom" tags in the Telegram Precise User Portrait to launch campaigns during overseas festivals. For example, launch "Gift-with-Purchase" before Eid al-Adha in the Middle East; run "Limited-Time Discounts" during Black Friday in Europe and the US. Campaigns precisely match users' festival needs to boost repurchases and referrals.
V. Conclusion
For cross-border enterprises, the Telegram Precise User Portrait is a "core weapon" for matching target markets and enhancing overseas user engagement. By building a portrait covering 6 dimensions, efficiently implementing it with the ITG Global Screening Tool, and combining localized, personalized, and festival-oriented operational strategies, enterprises can move away from blind operations and achieve low-cost, high-growth cross-border business. In the future, with the deepening of globalization, the value of the Telegram Precise User Portrait will become even more prominent, making it an indispensable operational tool for cross-border enterprises.
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