In fields such as cross-border trade and B2B marketing, the number of inquiries serves as a "barometer" for enterprises' performance growth. However, many enterprises invest a great deal of time and resources in WhatsApp marketing operations, yet they still face the dilemma of "few inquiries and low-quality inquiries" — the product information they send falls on deaf ears, and the occasional inquiries they receive do not match their business needs, resulting in a waste of follow-up efforts. In contrast, the core secret of enterprises that receive a steady stream of inquiries lies in attaching importance to and implementing effective WhatsApp screening. Through professional WhatsApp screening, they can accurately target high-intention customers, eliminate invalid accounts and low-demand groups, ensuring that every marketing touchpoint hits the pain points of potential customers' needs. Moreover, by using the ITG Global Screening Tool to carry out systematic WhatsApp screening, they can further achieve a closed loop of "precision customer acquisition - efficient reach - high inquiry conversion", which is exactly the key to others' continuous inquiries.
The reason many enterprises fail to increase their inquiry volume is not that their marketing content is of low quality, but that they encounter problems right at the first step of WhatsApp marketing — neglecting the importance of WhatsApp screening. This leads to the misallocation of marketing resources, with high-intention customers being drowned in invalid accounts, manifested in three core issues:
Failing to conduct WhatsApp screening or only performing basic screening allows "inactive accounts", "silent accounts", and "non-target industry accounts" to be mixed into the customer list. Sending product information to such accounts not only fails to generate inquiries but also wastes SMS quotas and manual follow-up costs.
Case: A foreign trade enterprise did not conduct in-depth WhatsApp screening and sent mechanical product information to 80,000 "registered" accounts. Subsequent statistics showed that among these accounts, 42,000 were personal accounts unrelated to the machinery industry, and 30,000 were inactive accounts that had been silent for more than a year. In the end, only 120 inquiries were received, with an inquiry rate of less than 0.15%.
If "demand dimension" is not included in WhatsApp screening, it is impossible to determine whether customers have relevant product needs. This leads to sending information to customers who "have no procurement plan" or "have mismatched needs". Even if inquiries are received, most of them are low-quality ones such as "no follow-up after inquiring about prices" or "needs not matching products", resulting in an extremely low follow-up conversion rate.
Data: A survey shows that for enterprises that do not conduct WhatsApp screening in the demand dimension, the proportion of low-quality inquiries exceeds 60%. On average, more than 15 low-quality inquiries need to be followed up to obtain one valid inquiry, which seriously occupies the team's energy.
If WhatsApp screening fails to check for "violating accounts" and "high-complaint accounts", sending content to such accounts is likely to be judged as "malicious marketing" by the WhatsApp platform, leading to restrictions on the sending function of the enterprise's main account, or even temporary suspension. During the account restriction period, it is impossible to reach customers, and naturally, no inquiries can be obtained.
Case: A cross-border e-commerce company did not conduct WhatsApp screening in the risk dimension and sent products to a list containing 12% violating accounts. A large number of complaints were received within 3 days, and the main account was restricted from sending for 1 week. During this period, many potential inquiries were missed, directly affecting the monthly performance.
Targeting the pain points of enterprises' inquiries, ITG Global Screening has built a four-in-one WhatsApp screening system covering "demand dimension, industry dimension, risk dimension, and activity dimension". Through multi-dimensional precision screening, it locks in potential customers with high intention and high matching degree, providing core support for the growth of inquiries.
Demand is the prerequisite for generating inquiries. The WhatsApp screening of ITG Global Screening accurately identifies customers with clear or potential needs through multi-dimensional data mining:
- Historical Interaction Analysis: Screen accounts that "have consulted about related products", "mentioned procurement plans", or "downloaded product manuals". These customers have clear demand signals, and the probability of generating inquiries after sending information is 8 times higher than that of ordinary customers.
- Keyword Identification: Extract keywords such as "procurement", "quotation", "supplier", and "bulk order" mentioned by accounts in WhatsApp groups and chat records, mark them as "high-intention customers", and give priority to sending product details and cooperation plans.
- Recent Behavior Tracking: Identify accounts that "have searched for related products recently" or "have visited the product pages of the enterprise's official website", capture customers' immediate needs, and send matching product information in a timely manner to seize the opportunity for inquiries.
Case: A chemical enterprise used ITG's demand dimension WhatsApp screening to lock in 18,000 high-intention customers from 100,000 accounts who "mentioned the procurement of chemical raw materials" or "downloaded product specifications". After sending customized quotation plans, 1,200 inquiries were received, with an inquiry rate of 6.67%, far exceeding the previous average level of 0.3%.
For B2B enterprises or enterprises in vertical fields, industry matching degree directly determines the quality of inquiries. The WhatsApp screening of ITG Global Screening ensures a high degree of matching between customers and the business through "industry labels + enterprise attributes" screening:
- Industry Label Classification: According to the "enterprise type", "business scope", and "position information" of the account, mark industry labels such as "manufacturing industry", "retail industry", and "cross-border e-commerce", and only send information to accounts in the target industry.
- Enterprise Scale Matching: Screen enterprise customers with "procurement capabilities". For example, send bulk procurement plans to enterprise accounts with "annual turnover exceeding 5 million yuan" or "number of employees exceeding 50", and send small-batch wholesale policies to small and micro enterprises.
Case: A packaging equipment enterprise used ITG's industry dimension WhatsApp screening to focus on target industries such as "food processing and daily necessities production". After sending equipment information to 30,000 screened industry accounts, among the received inquiries, customers from the target industry accounted for 92%, and the proportion of inquiries converted into orders increased by 35%.
The WhatsApp screening of ITG Global Screening eliminates high-risk accounts through risk checks, ensuring the stability of the marketing chain and providing security guarantees for the growth of inquiries:
- Violating Account Identification: Connect to the desensitized data of the WhatsApp platform, screen high-risk accounts with "violation records" or "associated with banned accounts", and directly eliminate them to avoid triggering risk control due to sending to such accounts.
- High-Complaint Account Marking: Identify accounts that have been complained about ≥2 times in the past 90 days. Such accounts have low tolerance for marketing information, and sending to them is likely to cause complaints, so they need to be excluded first.
Case: An electronic component enterprise used ITG's risk dimension WhatsApp screening to eliminate 8,000 high-risk accounts. In the following 6 months, the main account did not trigger risk control again, the stability of marketing reach was improved, and the number of inquiries increased by more than 20% every month.
Even if inactive accounts have needs, they may miss inquiries because they fail to see the information in time. The WhatsApp screening of ITG Global Screening ensures that the pushed customers can receive and respond in time through activity screening:
- Login and Interaction Screening: Retain active accounts that "have logged in in the past 30 days" or "have interaction records in the past 15 days", and exclude silent accounts that "have not logged in for a long time" or "do not reply to received information".
- Response Speed Analysis: Screen accounts with "fast historical response speed" or "active follow-up after consultation". Such customers respond promptly to marketing information, and the inquiry conversion cycle is short.
Data: Enterprises that use WhatsApp screening in the activity dimension have a 50% higher customer information response rate than those that do not. The inquiry follow-up cycle is shortened by 30%, effectively improving the efficiency of inquiry conversion.
Using ITG Global Screening to carry out systematic WhatsApp screening requires no complicated operations. Only three steps are needed to accurately target high-intention customers and significantly increase the number of inquiries:
According to the enterprise's business type and marketing goals, determine the core dimensions of WhatsApp screening: B2B enterprises prioritize "industry dimension + demand dimension + risk dimension", while cross-border retail enterprises prioritize "demand dimension + activity dimension + region dimension".
Set specific screening thresholds, such as "industry: manufacturing industry", "demand: mentioned procurement in the past 3 months", and "activity: had interactions in the past 30 days", to ensure that the screening results accurately match the needs.
Example: A cross-border clothing e-commerce company, with the goal of "increasing women's clothing wholesale inquiries", configured screening dimensions including "demand: mentioned women's clothing wholesale/procurement", "industry: clothing trading companies", "activity: logged in in the past 15 days", and "region: target export countries".
Organize the WhatsApp accounts to be screened into Excel/CSV format (including country codes, account sources, etc.), and upload them to the "WhatsApp Inquiry Targeted Screening" module in the ITG Global Screening background.
After confirming the screening dimensions and thresholds, click "Start Screening". The system automatically connects to multi-dimensional data (industry data, interaction data, risk data, etc.), and can complete the screening of 100,000 accounts in only 2-3 hours.
After the screening is completed, the system generates a WhatsApp Screening Report, which clearly shows "the number of high-intention accounts", "the proportion of screening results in each dimension", and "recommended push priority", providing data support for subsequent marketing.
Based on the screening results, follow the principle of "prioritizing push to high-intention accounts". Send customized content (such as detailed information including product parameters, quotation plans, and cooperation cases) to high-intention accounts, and send industry insights + product highlights to potential accounts to gradually stimulate their needs.
Through the "inquiry tracking function" of ITG Global Screening, real-time monitor the "inquiry rate of pushed accounts" and "inquiry quality". If the inquiry rate of accounts screened in a certain dimension is low (e.g., the inquiry rate of accounts screened in the industry dimension is less than 1%), adjust the screening threshold of that dimension (e.g., refine industry classification, add "enterprise scale" screening conditions).
Case: A toy enterprise screened out 12,000 high-intention accounts from 50,000 accounts through three-step operation. After sending customized wholesale plans, 850 inquiries were received, with an inquiry rate of 7.08%. Later, through inquiry tracking, the screening threshold of the "demand dimension" was optimized, shortening the time range of "mentioning procurement" from "3 months" to "1 month", and the inquiry rate of the next round of marketing was further increased to 9.2%.
A cross-border machinery enterprise previously had a sluggish inquiry volume, with only about 200 inquiries per month on average, and the proportion of low-quality inquiries exceeded 70%, putting great pressure on the team's follow-up work. After introducing ITG Global Screening for WhatsApp screening, the enterprise achieved leapfrog growth in the number of inquiries:
Without systematic WhatsApp screening, the enterprise blindly sent mechanical product information to 150,000 "registered" accounts. The proportion of invalid accounts was 60%, and the proportion of accounts in the target industry was less than 20%, resulting in a low inquiry rate and poor inquiry quality.
- Configure Screening Dimensions: "Industry dimension (mechanical manufacturing, auto parts) + demand dimension (mentioned equipment procurement, downloaded product manuals in the past 2 months) + risk dimension (no violation records, non-high-complaint accounts) + activity dimension (logged in in the past 30 days)".
- Screening Results: 28,000 high-intention accounts were screened out from 150,000 accounts, with 95% of them in the target industry, 100% active accounts, and no risky accounts.
After sending customized equipment plans to 28,000 high-intention accounts, 820 inquiries were received in the first month, with an inquiry rate of 2.93%, 14 times higher than before.
After 3 months of optimization, the screening threshold was adjusted (e.g., adding the screening condition of "enterprise annual turnover exceeding 10 million yuan"), and the average monthly number of inquiries stabilized at more than 1,500. The proportion of low-quality inquiries dropped to 15%, and the team's follow-up efficiency increased by 3 times.
In WhatsApp marketing, the era of "casting a wide net" is long gone, and "precision customer acquisition" is the core logic for the growth of inquiries. The reason others get a steady stream of inquiries is not due to good luck, but through professional WhatsApp screening, which precisely directs limited marketing resources to high-intention customers. ITG Global Screening provides enterprises with a systematic WhatsApp screening solution, locking in high-quality customers from multiple dimensions of demand, industry, risk, and activity, ensuring that every marketing touchpoint can be converted into potential inquiries.
If you also want to get rid of the dilemma of sluggish inquiries and double the number of inquiries, you should take action now: bid farewell to blind pushes, use ITG Global Screening to carry out professional WhatsApp screening, and let precision customer acquisition become the engine for the growth of inquiries. It is believed that as long as you find the right method and do a good job in WhatsApp screening, your enterprise can also achieve a steady stream of inquiries and continuous performance growth!
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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