Amid the continuous rise in enterprises' customer acquisition costs, accurately targeting potential customers has become the core of marketing success. Many businesses fall into the dilemma of "casting a wide net but catching few fish" when acquiring customers via WhatsApp—they send massive marketing messages but receive barely any responses. The root cause lies in the lack of efficient customer targeting methods. In fact, combining WhatsApp filtering with map search can completely change this situation: WhatsApp filtering identifies accounts with potential needs, compliance, and low risk, while map search narrows down the geographical scope, enabling precise reach to customers who are "in need + located in the target area". The ITG Global Filtering Tool is the key to implementing this combination. Its integrated WhatsApp filtering and map search functions help enterprises shift from "blind customer hunting" to "targeted customer acquisition", significantly improving customer acquisition efficiency and conversion rates.
When acquiring customers via WhatsApp, many enterprises do not filter by geographical dimensions and send localized services (such as offline store discounts and regional maintenance services) to accounts across the country or even the globe. This results in a large number of non-target customers receiving irrelevant information, while local customers with real needs are not reached.
Case: A chain catering brand sent "in-store spending discounts" to 50,000 WhatsApp accounts. Without map search, 32,000 of these accounts were from other cities, and the final in-store conversions were less than 500. This led to a severe waste of marketing resources.
If only basic WhatsApp filtering is conducted (e.g., verifying account registration status) without eliminating "inactive accounts" or "low-demand accounts", even if customers in the target area are reached, it is difficult to generate effective interactions.
Data: In account lists without in-depth WhatsApp filtering, invalid accounts account for over 30%. These accounts not only fail to respond to marketing content but may also lower the account weight, affecting subsequent outreach results.
Ignoring compliance-focused WhatsApp filtering and sending messages to unauthorized or high-risk accounts can easily trigger WhatsApp’s platform risk control, leading to restrictions on the main account and interrupting the customer acquisition process.
Case: A home service enterprise did not perform compliance-based WhatsApp filtering and sent services to a list of accounts in the target area that included 15% unauthorized accounts. This resulted in a large number of complaints, and the main account was restricted from sending messages for a week, causing the enterprise to miss the peak season for home service demand.
ITG Global Filtering deeply integrates the "account quality control" of WhatsApp filtering with the "geographical precision positioning" of map search, creating an efficient customer acquisition process of "geographical selection → account filtering → precise outreach". This helps enterprises quickly find targeted customers.
It supports selecting target areas by "city, business district, street, and radius range". For example, catering enterprises can select "a 3-kilometer radius around stores", while real estate agencies can select "a 5-kilometer radius around key school districts".
It can also overlay data such as "population density" and "consumption capacity" to prioritize high-potential areas. For instance, luxury brands can select "high-end residential areas and business districts" to improve customer matching accuracy.
It connects to real-time map data and automatically excludes "demolished areas and uninhabited areas", ensuring the validity of the selected regions and avoiding sending information to accounts in invalid areas.
Case: A decoration company used ITG’s map search to select "a 2-kilometer radius around newly delivered residential communities", accurately targeting customers with decoration needs. The subsequent customer acquisition conversion rate increased by 40%.
It analyzes "historical interaction content and followed topics" of accounts. For example, it sends home appliance maintenance services to accounts that "inquired about home appliance repairs" and baby products to accounts that "mentioned parenting needs".
It identifies accounts that "searched for relevant keywords recently" (e.g., sending gym membership discounts to accounts that searched for "gyms"), ensuring that customer needs match the enterprise’s services.
It verifies the authorization status of accounts and only retains customers authorized through "form submission or SMS confirmation" to avoid complaints caused by unauthorized promotions.
It adapts to regional compliance requirements. For example, when sending messages to accounts in the EU, it ensures that the content includes an "authorization withdrawal entry" to comply with GDPR regulations.
It screens active accounts that "logged in and interacted in the past 30 days" and excludes "long-term inactive or zombie accounts", ensuring that marketing information can be seen by customers in a timely manner.
Case: An education institution used ITG’s WhatsApp filtering to screen 8,000 accounts that were "with education consultation records + active + compliant" from 20,000 accounts in the selected area. After sending course discounts, the consultation volume increased by 2.5 times compared to previous efforts.
- Dual Matching of Geography and Demand: It not only ensures that customers are within the target service scope but also meets their potential needs, significantly improving the conversion rate.
- Reduce Customer Acquisition Costs: It avoids sending information to non-target areas and invalid accounts, reducing the waste of marketing resources and lowering the cost per customer acquisition.
Data: Enterprises using the "map search + WhatsApp filtering" combination have a customer acquisition accuracy 70% higher than traditional methods, and the cost per customer acquisition is reduced by 50%.
Clarify the geographical scope of the enterprise’s services (e.g., "CBD Business District, Chaoyang District, Beijing" or "Newly Delivered Residential Communities, Pudong District, Shanghai").
Log in to the ITG Global Filtering backend, enter the "Map Search" module, and select the target area by "city selection and radius setting". You can overlay filtering conditions such as "population density" and "consumption capacity" to optimize the geographical scope.
In the ITG backend, select WhatsApp filtering dimensions. Mandatory dimensions include "demand matching (e.g., relevant consultation records), compliance authorization, and activity", while optional dimensions include "historical consumption records and risk identification".
The system automatically extracts WhatsApp accounts in the selected area, filters them according to the set dimensions, and generates a "targeted customer list" with labels such as "geography, demand tags, and compliance status" for each account.
For the screened targeted customers, send marketing content that matches their geographical location and needs (e.g., local store activities and regional exclusive discounts).
Use ITG to monitor "delivery success rate, consultation rate, and conversion rate" in real time. If the conversion rate of a certain area or account group is low, adjust the filtering dimensions in a timely manner (e.g., optimizing the selected geographical scope or adding demand filtering conditions).
Case: A milk tea brand completed the three-step operation by selecting "a 1-kilometer radius around university towns" and screening accounts that were "student group + active + compliant". After sending the "second cup half-price for the new school year" promotion, in-store consumption increased by 300 orders within 3 days, achieving remarkable customer acquisition results.
Previously, the enterprise acquired customers by "purchasing phone numbers + blind promotion". It sent cleaning services to 100,000 accounts but only achieved 200 conversions, with a cost per customer acquisition exceeding 200 yuan. Additionally, due to sending promotions to non-local accounts, the complaint rate was high.
- Map Search: Selected "a 1.5-kilometer radius around mid-to-high-end residential communities in urban areas" and excluded suburban areas and regions with no residential demand.
- WhatsApp Filtering: Screened 12,000 targeted accounts that "mentioned keywords like 'housework' or 'cleaning' + active in the past 30 days + authorized".
After sending "community-exclusive cleaning discounts" to 12,000 accounts, the enterprise received 800 consultations and achieved 350 conversions. The conversion rate increased from 0.2% to 29.2%, the cost per customer acquisition dropped to 80 yuan, and the complaint rate decreased from 12% to 1.5%, significantly improving the enterprise’s customer acquisition efficiency.
At a time when precise customer acquisition has become a core demand for enterprises, relying solely on single WhatsApp filtering or blind geographical promotion can no longer meet the requirements of efficient customer acquisition. The "WhatsApp Filtering + Map Search" function integrated in ITG Global Filtering enables enterprises to lock in the target scope through geographical selection and control account quality through multi-dimensional filtering. This helps enterprises accurately find customers who are "in the target area, have potential needs, are compliant, and active", completely bidding farewell to the inefficient "wide net" customer acquisition model.
For enterprises eager to improve customer acquisition efficiency and reduce customer acquisition costs, now is the time to use ITG Global Filtering to launch the combined customer acquisition solution of WhatsApp filtering and map search. This will ensure that every marketing outreach accurately hits target customers, helping enterprises quickly seize customer resources in the fierce market competition and achieve sustained business growth.
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