Is Your WA Account Pool Secure?! It's Time to Launch In-Depth Screening!

I. Account Security Crisis: 3 Alarming Signs of the Current State of WA Account Pools

Frequent Security Incidents Cause Severe Losses to Enterprises

• Typical Case 1: 20% of the accounts in a cross-border e-commerce enterprise’s WA account pool were stolen. After sending promotions to these accounts, a large number of users reported "unauthorized operations". Within 3 days, the enterprise’s main account was temporarily banned, customer communication was interrupted, and the daily sales loss exceeded 100,000 yuan.
• Typical Case 2: A foreign trade company had 30% non-compliant accounts mixed in its account pool, triggering the WA platform’s "batch non-compliance" risk control. All associated accounts were restricted from sending messages, making it impossible to conduct marketing for 2 weeks and missing the order window.
• Core Conclusion: An account pool without WA account screening is like a "time bomb", which may affect business operations at any time due to security issues.
  
  

Uneven Account Quality with Hidden Security Risks

• Risk Proportion: In unscreened WA account pools, stolen accounts account for 8%-15%, fake accounts for 12%-20%, and non-compliant accounts for 5%-10%. The total proportion of high-risk accounts exceeds 25%.
• Concealment Feature: Some fake accounts and non-compliant accounts are indistinguishable from normal accounts on the surface. They are difficult to identify through manual judgment alone and can only be accurately detected using professional WA account screening tools.
• Data Support: An enterprise manually checked 10,000 WA accounts and only found 500 high-risk accounts. After using ITG Global Screening, an additional 1,200 hidden high-risk accounts were detected, increasing the exposure rate of security risks by 2.4 times.
  
  
  

II. 3 Fatal Security Threats Facing WA Account Pools

Threat 1: Account Theft Risk – Dual Damage to User Information and Business Security

• Theft Methods: Hackers steal users’ WA accounts through "phishing links (disguised as WA login pages)", "malicious software (stealing mobile verification codes)", and "weak password cracking".
• Harm Manifestations:
  • Information Leakage: Customer chat records and contact information in stolen accounts may be stolen, leading to the loss of customer resources.
  • Malicious Operations: Hackers use stolen accounts to send spam and non-compliant content, triggering WA risk control and implicating the enterprise’s associated accounts.
• Case Consequence: An online education institution had 150 stolen accounts in its account pool. Hackers used these accounts to send gambling advertisements, resulting in the permanent suspension of the institution’s main account. The institution had to re-register accounts and rebuild the customer pool, taking 3 months.
  
  

Threat 2: Proliferation of Fake Accounts – Waste of Marketing Resources + Decline in Platform Trust

• Types of Fake Accounts:
  • Bot-Registered Accounts: Mass-registered with virtual phone numbers, no real users, and only used for traffic manipulation or malicious marketing.
  • Zombie Accounts: No interaction for a long time after registration; sending promotions to these accounts yields no conversions.
• Resource Waste: A cross-border apparel enterprise sent new product promotions to an account pool containing 20% fake accounts, spending 12,000 yuan on promotion costs. Fake accounts had no opens or interactions, making the effective reach cost 25% higher than expected.
• Platform Impact: Sending promotions to a large number of fake accounts will be judged by WA as "low-quality marketing", reducing account weight and lowering the reach rate of subsequent normal promotions by 30%.
  
  

Threat 3: Risks of Non-Compliant Accounts – Triggering Risk Control and Endangering Overall Account Security

• Types of Non-Compliant Accounts:
  • Historically Non-Compliant Accounts: Have been warned or restricted by WA for sending spam or non-compliant content, with remaining non-compliance records.
  • Associated Non-Compliant Accounts: Share devices or IPs with banned accounts, posing associated non-compliance risks.
• Implicating Consequences: A B2B foreign trade enterprise had 8% associated non-compliant accounts in its account pool. After sending promotions to these accounts, the enterprise’s main account was marked as "high-risk", and the daily sending limit dropped from 1,000 messages to 300, significantly reducing marketing efficiency.
• Data Comparison: For account pools containing non-compliant accounts, the probability of the enterprise’s main account being subject to risk control exceeds 40%; for account pools without non-compliant accounts, the risk control probability is less than 5%.
  
  
  

III. 3 Limitations of Traditional Screening Methods That Fail to Protect Account Pool Security

Low Efficiency, Unable to Handle Large-Scale Account Pools

• Current Situation: Traditional screening relies on manual checks of "account avatars, signatures, and login records" one by one. One person can only screen 500 WA accounts per day, and 100,000 accounts require 200 days, seriously delaying security inspection progress.
• Case: An enterprise with 50,000 WA accounts only completed the screening of 20,000 accounts after 20 days of manual work. During this period, risk control was triggered due to unscreened non-compliant accounts, resulting in more losses than gains.
• Core Issue: Efficiency is far lower than the update speed of account pools, leading to the continuous accumulation of security risks.
  
  

Insufficient Accuracy, Missing Hidden High-Risk Accounts

• High Misjudgment Rate: Manual judgment of "whether an account is stolen or non-compliant" relies on subjective experience, with a misjudgment rate exceeding 30%. Normal accounts may be misjudged as high-risk, or hidden non-compliant accounts may be missed.
• Technical Shortcomings: Unable to query core security data such as "historical non-compliance records", "associated device information", and "login IP trajectory" of accounts. Judgment can only be based on surface information, resulting in insufficient screening depth.
• Consequence: After an enterprise used traditional screening methods, 12% of high-risk accounts were still not eliminated. Subsequent promotions led to a large number of complaints, and the accounts were restricted from using functions.
  
  

Inability to Address Complex Security Threats, Single Screening Dimension

• Limitation Manifestation: Can only screen basic invalid accounts such as "empty accounts and unregistered accounts", but cannot identify complex high-risk accounts such as "stolen, fake, and non-compliant accounts".
• Comparison Data: Traditional screening can only solve 15%-20% of account pool security issues; professional WA account screening tools (such as ITG Global Screening) can solve over 90% of security issues.
• Conclusion: Traditional screening is like "scratching the surface through boots" and cannot fundamentally ensure the security of account pools.
  
  
  

IV. ITG Global Screening: 4 Core Capabilities for a New Security Guarantee for WA Account Pools

Capability 1: Multi-Dimensional In-Depth Identification to Accurately Detect High-Risk Accounts

• Stolen Account Identification:
  • Technical Logic: Queries the account’s login IP trajectory and device information in the past 30 days. If there is "frequent cross-regional logins" or "logins from unfamiliar devices", the account is automatically marked as "high-risk theft suspect".
  • Identification Accuracy: 98.5%. An enterprise used ITG Screening to detect 230 stolen accounts at once, avoiding subsequent complaint risks.
• Fake Account Identification:
  • Screening Dimensions: Detects "account registration duration (high risk if less than 3 months)", "interaction records (no interaction in the past 90 days)", and "completeness of avatar/signature (no avatar, blank signature)" to comprehensively determine whether an account is fake.
  • Effect: After screening by an enterprise, the proportion of fake accounts dropped from 20% to 3%, and the promotion effectiveness rate increased by 17%.
• Non-Compliant Account Identification:
  • Data Support: Connects to WA platform desensitized non-compliance data to query "number of historical non-compliance incidents", "non-compliance type", and "whether associated with banned accounts". The identification accuracy of non-compliant accounts is 99%.
  • Case: A foreign trade enterprise used ITG Screening to eliminate 180 non-compliant accounts. No risk control was triggered in the following 6 months, and the account weight gradually increased.
    
    

Capability 2: Automated and Efficient Screening, Saving 80% of Manpower and Time

• Batch Processing Capability: Supports full-dimensional screening of 100,000 WA accounts within 1-2 hours, with efficiency 400 times higher than manual work.
• Operational Convenience: After uploading the account list (in Excel/CSV format), select the security dimensions to be screened, and the system executes automatically without manual intervention.
• Progress Visualization: Real-time display of screening progress (e.g., "40% completed, identifying non-compliant accounts"). After screening, a report is automatically generated, clearly showing the type and proportion of high-risk accounts.
  
  

Capability 3: Data Security and Compliance, Avoiding Secondary Risks

• Compliance Guarantee: Complies with WA platform rules and global privacy regulations (GDPR, CCPA). The screening process does not collect account privacy content (such as chat records) and only analyzes publicly available security data.
• Data Encryption: Account data is encrypted during transmission and storage to avoid data leakage during screening.
• Enterprise Confidence: A cross-border e-commerce enterprise with strict compliance requirements chose ITG Global Screening and did not encounter any data security issues, passing third-party compliance audits.
  
  

Capability 4: Hierarchical Screening Results for Easy Subsequent Handling

• Hierarchical Output: Accounts are exported in categories: "secure accounts", "low-risk accounts (needing observation)", and "high-risk accounts (needing elimination)". Supports filtering and viewing by risk type.
• Handling Suggestions: For accounts of different risk types, ITG automatically provides handling suggestions (e.g., "suggest notifying users to change passwords for stolen accounts", "suggest immediately eliminating non-compliant accounts").
• Practical Value: Based on ITG’s hierarchical results, an enterprise completed the elimination of high-risk accounts within 1 day and the observation marking of low-risk accounts within 2 days, increasing the efficiency of account pool security rectification by 3 times.
  
  
  

V. How to Use ITG Global Screening for In-Depth Screening of WA Account Pools (3 Practical Steps)

Step 1: Clarify Screening Goals and Upload the Account List

• Goal Setting: Determine the types of risks to focus on checking based on the current status of the account pool (e.g., "prioritize identifying stolen accounts + non-compliant accounts").
• Account Preparation: Organize WA accounts into Excel/CSV format, ensuring they include "account (with country code, e.g., +11234567890)" and "remark information (optional, e.g., account source)".
• Upload Operation: Log in to the ITG Global Screening backend, enter the "WA Account Security Screening" module, and upload the account file. Batch upload is supported (up to 100,000 accounts at a time).
  
  

Step 2: Select Screening Dimensions and Launch In-Depth Screening

• Mandatory Screening Dimensions (Core Security Items):
  • Stolen Risk Screening: Check "cross-regional login detection" and "unfamiliar device detection".
  • Fake Account Screening: Check "registration duration < 3 months", "no interaction in the past 90 days", and "incomplete avatar/signature".
  • Non-Compliance Risk Screening: Check "historical non-compliance record query" and "associated banned account detection".
• Optional Screening Dimensions (Basic Validity Items):
  • Empty Account Detection: Eliminate unreachable empty accounts and suspended accounts.
  • Unregistered Account Detection: Eliminate invalid accounts not registered on WA.
• Launch Screening: Click "Start Screening". The system automatically performs multi-dimensional detection. 100,000 accounts take approximately 2 hours to screen. The page can be closed during the process, and a notification will be sent via email after screening is completed.
  
  

Step 3: Analyze Screening Results and Implement Security Rectification

• Result Review: Log in to the ITG backend to view the WA Account Pool Security Screening Report, focusing on "proportion of high-risk accounts" and "distribution of risk types".
• Rectification Operations:
  • High-Risk Accounts: Immediately eliminate them from the account pool. If they are customer accounts, notify users to check for security issues (e.g., remind stolen account users to change passwords).
  • Low-Risk Accounts: Mark them as "observation accounts", track their interaction behavior in the next month, and include them in normal marketing only if there are no abnormalities.
  • Secure Accounts: Retain them in the account pool and prioritize their use for marketing and customer communication.
• Rectification Effect: Through these 3 steps, an enterprise reduced the proportion of high-risk accounts in its account pool from 28% to 3%. No WA risk control was triggered in the following 3 months, and the marketing reach rate increased by 15%.
  
  
  

VI. 3 Long-Term Strategies for Maintaining WA Account Pool Security

Regular Screening is Essential to Form a Security Habit

• Frequency Suggestion: Use ITG Global Screening for in-depth screening once a month and conduct a comprehensive security audit once a quarter.
• Reason: The risk status of accounts changes dynamically (e.g., "a secure account may be stolen later", "a low-risk account may turn into a high-risk one"). Regular screening can detect new risks in a timely manner.
• Case: An enterprise adhered to monthly screening and had no account security issues for 6 consecutive months, with the account pool security rate remaining above 97%.
  
  

Cultivate Security Awareness to Reduce Risks at the Source

• Internal Training: Popularize "WA account security knowledge" among the team, such as "do not click on unfamiliar links", "set complex passwords", and "enable two-factor authentication".
• Customer Guidance: Regularly send "WA account security reminders" to customer accounts (e.g., "be alert to phishing links and protect account security") to reduce the inflow of stolen accounts.
• Effect: Through awareness cultivation, an enterprise reduced the proportion of stolen customer accounts inflow from 15% to 5%, with zero internal account security incidents.
  
  

Coordinate Multiple Measures to Build a Security Protection Network

• Combine with Account Permission Management: Set WA account operation permissions for different team members (e.g., "view only", "can send") to avoid risks caused by excessive permissions.
• Match with Login Security Settings: Require internal WA accounts to enable "two-factor authentication" and "login IP restrictions" to prevent internal account theft.
• Connect with Customer Feedback Mechanism: Establish a "customer account anomaly feedback channel". If a customer reports an account anomaly, immediately mark and check it in ITG.
• Comprehensive Value: By coordinating multiple measures, an enterprise upgraded its account pool security protection from "single screening" to "full-process guarantee", reducing security risks by 90%.
  
  
  

VII. Take Action: Launch In-Depth Screening of Your WA Account Pool Now