In Telegram (abbreviated as TG) marketing, the key to "accurately acquiring target users" lies in a complete TG number screening process. Most enterprises only focus on the "screening" link but ignore the compliance of data collection and the importance of preprocessing, which greatly reduces the effectiveness of TG number screening and leads to low efficiency in acquiring target users. A complete TG number screening process, however, must start with "compliant data collection" and go through four key stages: "data preprocessing", "multi-dimensional intelligent screening", and "post-screening application". By relying on the ITG Global Screening tool, each stage can be connected more efficiently, ensuring the accuracy of TG number screening from the source to the result. This article will break down the full TG number screening process step by step and teach you how to use ITG Global Screening to efficiently acquire target users.
Data collection is the source of TG number screening. If the collected numbers are of low quality or from non-compliant sources, even the most precise subsequent screening cannot yield high-quality target users. The core of data collection must meet three requirements: compliance, targeting, and authenticity.
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Compliance: Adhere to TG platform rules and global privacy regulations (such as GDPR, CCPA). Only collect numbers that are "user-authorized" or "obtainable from public channels"; avoid using illegally crawled data or bulk-purchased non-compliant data.
- Examples of compliant channels: TG numbers left by users during active registration, contact information of interested customers collected at industry exhibitions, and numbers voluntarily shared by users in public TG groups.
- Risk warning: Illegally collected numbers are likely to trigger TG risk control, leading to the suspension of screened accounts. One enterprise had its TG marketing accounts banned within 3 days due to using non-compliant collected data, resulting in the total loss of previous investments.
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Targeting: Collect data in a targeted manner based on business goals to avoid "indiscriminate collection".
- Example: A cross-border e-commerce platform focusing on the European and American markets prioritizes collecting numbers of "users from European and American TG groups and registered users of overseas e-commerce platforms"; a B2B foreign trade company focusing on the machinery industry collects numbers of "users following industrial TG channels and attendees of machinery exhibitions".
- Effect: For numbers collected in a targeted way, the proportion of target users in subsequent TG number screening can increase by 40%, and screening efficiency can double.
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Authenticity: Prioritize collecting numbers "with basic information" (such as the user’s industry and demand tags) to reduce the difficulty of subsequent screening.
- Operation: When collecting numbers, simultaneously record the "data source channel and the user’s initial needs" (e.g., "from a maternal and child TG group, needs baby clothing") to provide references for subsequent screening.
- Compliant collection tools:
- TG group export tools (e.g., TeleExport): Can export user numbers from public TG groups, but require authorization from group administrators.
- Form collection tools (e.g., Google Forms, Jinsuju): Guide users to actively fill in their TG numbers through activities like "register to get free materials", ensuring authorized compliance.
- Collection efficiency: With the help of these tools, one person can collect 10,000-20,000 compliant numbers per day, which is 50 times more efficient than manual recording.
Raw data collected often has issues such as "duplicate numbers, formatting errors, and invalid labels". Preprocessing is needed to optimize the data, reduce interference for subsequent TG number screening, and mainly includes three actions:
- Problem: Duplicate numbers are common during collection (e.g., the same user leaves their number on multiple channels). Sending promotions to duplicate numbers will annoy users and waste promotion resources.
- Operation:
- Use Excel’s "Remove Duplicates" function to deduplicate based on the "TG number" field.
- If using ITG Global Screening, the tool can automatically identify duplicate numbers without manual operation.
- Effect: One enterprise collected 50,000 numbers; after deduplication, 8,000 duplicate entries were removed, reducing subsequent promotion costs by 16%.
- Common formatting issues: Numbers lack country codes (e.g., only "1234567890" without the U.S. code "+1") or contain special characters (e.g., "123-456-7890").
- Operation:
- Standardize numbers to the format of "country code + pure digits" (e.g., U.S. numbers as "+11234567890", UK numbers as "+441234567890").
- ITG Global Screening supports automatic completion of country codes and removal of special characters, improving format standardization efficiency by 90%.
- Key role: Numbers with formatting errors cannot be recognized by screening tools and will be directly judged as "invalid". Format standardization can reduce misjudgments by 30%.
- Operation: Based on the collection channel, label numbers with "source tags" (e.g., "maternal and child TG group", "machinery exhibition") and "initial demand tags" (e.g., "needs baby clothing", "needs machine tool procurement").
- Value: During subsequent TG number screening, labels can help quickly locate target users and reduce the difficulty of setting screening dimensions. One enterprise shortened screening time by 40% through preliminary labeling.
This is the core stage of TG number screening, which requires layered screening through four dimensions: "basic validity, regional adaptation, demand matching, and risk control security". With ITG Global Screening, automated and precise screening can be achieved:
- Screening goal: Exclude "empty numbers, deactivated numbers, and numbers not registered on TG" to ensure numbers are reachable.
- ITG operation:
- Check "Eliminate empty numbers": Connect to real-time data of global operators with an identification accuracy of 99.5%.
- Check "Eliminate numbers not registered on TG": Verify via TG platform API and directly exclude unregistered accounts.
- Data comparison: After screening 50,000 preprocessed numbers of one enterprise, 12,000 invalid numbers were removed, and the proportion of valid numbers increased from 76% to 100%.
- Screening logic: Select regions based on business goals to avoid sending promotions to users in non-target regions (e.g., focusing on the Southeast Asian market and excluding European and American numbers).
- ITG operation:
- Check target countries/regions in the "Regional Screening" module (e.g., "Indonesia, Malaysia, Thailand").
- Support two-level screening of "country – city" (e.g., "Thailand – Bangkok", "Malaysia – Kuala Lumpur") for higher precision.
- Case: A Southeast Asian cross-border e-commerce platform used regional screening to increase the proportion of users in target regions from 55% to 93%, and the promotion interaction rate rose from 8% to 22%.
- Screening core: Identify high-intent users with real needs through user behaviors and tags – this is the key to the accuracy of TG number screening.
- ITG operation:
- Group/channel matching: Enter business-related group/channel keywords (e.g., "maternal and child care groups", "machinery procurement channels") to screen users who have joined the corresponding groups.
- Keyword interaction screening: Enter demand keywords (e.g., "baby food supplements", "machine tool quotations") to screen users whose interaction content contains these keywords.
- Active behavior screening: Check "clicked product links in the past 30 days" and "replied to consultation messages" – the intent level of these users is 8 times higher than that of passive users.
- Effect: An online education institution used demand screening to increase the proportion of high-intent users from 35% to 89%, and the course consultation rate rose from 5% to 28%.
- Screening goal: Eliminate "high-risk accounts" to avoid triggering TG risk control and the suspension of marketing accounts when sending promotions to such accounts.
- ITG operation:
- Eliminate virtual numbers: Identify virtual number segments such as Google Voice and TextNow, as these accounts are easily marked as "spam marketing accounts" by TG.
- Eliminate reported accounts: Check the number of reports received by accounts in the past 90 days and directly exclude accounts with ≥2 reports.
- Eliminate accounts associated with banned ones: Analyze whether the devices/IPs associated with the accounts have ban records to avoid association risks.
- Data improvement: A foreign trade enterprise used risk control screening to reduce the proportion of high-risk accounts from 18% to 3%, and the suspension rate of TG marketing accounts dropped from 35% to below 5%.
After completing TG number screening, it is necessary to maximize the value of target users through "stratified operation, effect review, and regular updates" to avoid wasting resources after screening:
- Stratification criteria (based on ITG screening report):
- High-value users: Meet all dimensions (valid + target region + high demand + no risk).
- Potential users: Lack 1 non-core dimension (e.g., valid + target region + high demand but slightly low activity).
- To-be-activated users: Lack 2 non-core dimensions (e.g., valid + target region but with needs to be cultivated).
- Outreach strategy:
- High-value users: Send "exclusive discounts + customized solutions" via one-on-one communication, assign dedicated customer service for follow-up, and give top priority to conversion.
- Potential users: Send "customer cases + product advantages" and conduct 1-2 interactions per week to cultivate activity and needs.
- To-be-activated users: Send "industry information + free benefits" (e.g., e-books, live courses) to build trust before guiding needs.
- Case: After stratified operation, a cross-border e-commerce platform achieved a 15% conversion rate for high-value users and 8% for potential users, with an overall conversion rate 2.3 times higher than that without stratification.
- Core review indicators:
- Screening effect: Proportion of target users (e.g., 25% high-value users), screening pass rate of each dimension (e.g., 70% demand screening pass rate).
- Operation effect: Interaction rate, conversion rate, and average order value of users at each level.
- Review tools: The TG Number Screening Effect Report generated by ITG Global Screening includes data visualization charts, eliminating the need for manual statistics.
- Optimization directions: If the conversion rate of users in a certain region is low, reduce the collection of numbers from that region in the next TG number screening; if users screened by certain demand keywords have a high interaction rate, add similar keywords next time.
- Reason: User needs and activity change over time (e.g., potential users may become high-value users, while some users may become inactive).
- Operation: Use ITG Global Screening to re-screen the target user pool every 2-3 weeks, eliminate "inactive numbers and users with changed needs", and supplement newly collected compliant numbers.
- Effect: An enterprise maintained an activity rate of over 90% in its target user pool through monthly updates, and the stability of conversions increased by 38%.
- Reason: Overly strict screening criteria (e.g., requiring both "logged in ≥5 times in the past 7 days" and "interacted ≥10 times in the past 30 days").
- Solution: Appropriately relax non-core criteria (e.g., adjust to "logged in ≥3 times in the past 7 days" and "interacted ≥2 times in the past 30 days"). Prioritize ensuring the base of target users, then improve quality through operation.
- Reason: Incomplete data preprocessing (e.g., failure to deduplicate or standardize formats).
- Solution: Ensure deduplication and format standardization are completed before the next TG number screening. If using ITG, enable the "automatic preprocessing" function to reduce human errors.
- Reason: Low demand matching (e.g., screening tags do not match users’ real needs).
- Solution: Optimize demand screening keywords and adjust tags based on user interaction content. One enterprise refined keywords from "clothing" to "women’s dresses", increasing the interaction rate by 18%.
TG number screening is not a "single screening action" but a complete closed loop "from data collection to application". Skipping any stage may lead to low efficiency in acquiring target users. By relying on the ITG Global Screening tool, enterprises can simplify data preprocessing, automate multi-dimensional screening, and visualize effect reviews, making the full TG number screening process more efficient and precise.
In the context of increasingly fierce competition in TG marketing, "acquiring customers by luck" no longer works. Only by mastering the complete TG number screening process and using professional tools to achieve precise screening can enterprises efficiently acquire target users, convert every marketing investment into business growth, and truly gain a competitive advantage in the TG ecosystem.
ITG Global ScreeningIt is a world-leading number screening platform that combines
Global mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, Binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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