In the cross-border e-commerce industry, Telegram has become a core channel for connecting with global customers. However, many enterprises fall into the dilemma of "sending many pushes but achieving few conversions"—massive numbers are mixed with invalid customers and those from non-target regions, leading to wasted marketing resources and low efficiency in reaching the target audience. Telegram number screening is the key for cross-border e-commerce to break this dilemma: through it, enterprises can accurately eliminate low-quality customers and focus on target groups with purchasing needs. With ITG Global Screening—a professional Telegram number screening tool—cross-border e-commerce can further leverage its unique characteristics (such as regional attributes, category demands, and procurement cycles) to create customized screening paths, transforming target audience targeting from "vague judgment" to "precise matching." Starting from the actual needs of cross-border e-commerce, this article will explain in detail how to efficiently target the audience through customized Telegram number screening paths.
Cross-border e-commerce either fails to conduct Telegram number screening or uses a single screening path, making it hard to precisely target the audience. The core pain points focus on 4 aspects:
- Current Situation: Telegram numbers purchased by cross-border e-commerce often include customers from non-target markets. For example, enterprises focusing on the European and American markets may have over 30% of their numbers from Southeast Asia. Pushing products requiring international logistics and multilingual services to these customers results in extremely low conversion rates.
- Data Cost: A cross-border apparel enterprise did not conduct regional screening and pushed Western-sized clothing to 100,000 numbers. Subsequent Telegram number screening revealed that 35% of these customers were from non-target regions, with a conversion rate of only 0.8%—dragging the overall conversion rate down to 3.2%.
- Typical Case: A cross-border home goods enterprise focused on the Australian market. Before Telegram number screening, Australian customers accounted for only 45% of its customer pool. It spent 15,000 yuan monthly on pushes but received fewer than 50 valid orders.
- Misconception: Even if highly active customers are screened out, if their needs do not match the cross-border e-commerce category (e.g., pushing home goods to customers interested in 3C products), interaction and conversion rates remain low.
- Data Comparison: The average conversion rate of customers with matching category needs is 12%-15%; for those with mismatched needs, it is only 1%-2%—a gap of over 10 times.
- Real Situation: A 3C cross-border e-commerce enterprise did not conduct category screening and pushed electronic products to "highly active but non-3C demand" customers, resulting in a conversion rate of only 1.8%. After subsequent category demand matching via Telegram number screening, the conversion rate increased to 14.5%.
- Problem: Cross-border e-commerce products (such as furniture and large equipment) have long procurement cycles. Failing to use Telegram number screening to identify customers’ procurement stages leads to ineffective pushes—for example, sending "order reminders" to customers in the "awareness stage" or "basic introductions" to those in the "decision stage."
- Consequence: A cross-border home appliance enterprise sent "limited-time order discounts" to customers in the "awareness stage," achieving a conversion rate of only 2.1%. Sending "product parameters" to those in the "decision stage" also resulted in a low conversion rate of 3.5%.
- Key Data: The conversion rate of customers in the "decision stage" is 5 times that of those in the "awareness stage." Telegram number screening can accurately identify procurement stages and match corresponding push content.
- Hidden Risk: Failing to use Telegram number screening to identify customers’ payment habits (e.g., support for PayPal or local credit cards) and logistics preferences (e.g., acceptance of sea freight or air freight) leads to lost conversions—even for target customers—due to payment or logistics issues.
- Consequence: A cross-border outdoor goods enterprise did not conduct payment screening and pushed "PayPal-exclusive discounts" to customers who did not support PayPal, resulting in a 15% loss of interested customers.
- Data Reference: The conversion success rate of target customers with matching payment/logistics is 85%; for those with poor adaptation, it is less than 40%.
Cross-border e-commerce needs to build customized Telegram number screening paths based on its business characteristics, focusing on 5 core dimensions to ensure precise targeting of the audience:
- Screening Logic: Use ITG Global Screening to conduct two-level screening by "country/region + city," prioritizing customers from the cross-border e-commerce’s core target markets.
- Operation Details:
- Basic Screening: Check target countries/regions (e.g., "United States," "United Kingdom," "Australia") to eliminate customers from non-target markets.
- Advanced Screening: For multilingual markets, select customers "able to interact in the target language (e.g., English, Spanish)" to avoid language barriers.
- Result: A cross-border e-commerce enterprise focusing on Europe and America increased the proportion of target market customers from 45% to 92% through regional screening, and its push conversion rate rose from 3.2% to 8.5%.
- Screening Logic: Use Telegram number screening to extract demand tags of customers for the cross-border e-commerce’s core categories, ensuring alignment between customer interests and products.
- Demand Extraction Methods:
- Group/Channel Analysis: Screen customers who have joined "category-related groups" (e.g., "Western Home Goods Procurement Groups," "Outdoor Gear Sharing Groups") or followed "category channels."
- Interaction Content Identification: Analyze whether customers’ interactions include category keywords (e.g., "outdoor tents," "smart home") or inquiries about category-related issues (e.g., "size compatibility," "voltage standards").
- Case: A cross-border outdoor goods enterprise targeted customers who "joined outdoor gear groups + inquired about tent materials" through category screening. After pushing new products, the conversion rate reached 16%—far higher than the 2.5% without screening.
- Screening Logic: Use Telegram number screening to identify customers’ procurement stages (awareness, consideration, decision) and match corresponding marketing content.
- Stage Identification Standards:
- Awareness Stage: Only browsed category information, no inquiries about specific products.
- Consideration Stage: Inquired about product parameters and compared different models, no mention of price/discounts.
- Decision Stage: Asked about price, promotions, payment methods, and logistics timelines.
- Operation Matching: Send "limited-time discounts + 30-day logistics guarantee" to customers in the "decision stage," "customer reviews + product comparison charts" to those in the "consideration stage," and "category trends + product introductions" to those in the "awareness stage."
- Data: A cross-border home goods enterprise achieved a 22% conversion rate for customers in the "decision stage" through procurement stage screening, improving overall conversion efficiency by 3 times.
- Screening Logic: Use Telegram number screening to identify customers’ payment habits and logistics preferences, ensuring alignment with the cross-border e-commerce’s service capabilities.
- Screening Dimensions:
- Payment Adaptation: Screen customers who "use PayPal/cross-border credit cards" or "inquired about payment processes" to avoid pushing to those who only support local payment methods.
- Logistics Adaptation: Screen customers who "accept international logistics" or "inquired about sea/air freight timelines" to exclude those with special logistics restrictions (e.g., only accepting local delivery).
- Result: A 3C cross-border e-commerce enterprise reduced customer conversion loss from 15% to 5% through payment/logistics screening, increasing the proportion of valid orders by 10%.
- Screening Logic: Use Telegram number screening to prioritize highly active customers, ensuring push content reaches them in a timely manner and triggers interactions.
- Activity Indicators:
- Login Frequency: Logged in at least 3 times in 7 days to ensure customers see pushes promptly.
- Interaction Depth: Has interaction records (e.g., replying to messages, clicking product links, participating in group discussions) in 30 days to avoid pushing to inactive customers.
- Data Support: Highly active customers have an open rate of 90% and a reply rate of over 40%. Their conversion probability is 8 times that of inactive customers, making them a core part of the cross-border e-commerce’s target audience.
Cross-border e-commerce can use ITG Global Screening for Telegram number screening and complete audience targeting through 3 steps: "customize criteria → intelligent screening → precise reach."
Log in to the ITG backend, enter the "Telegram Number Screening" module, and set customized screening criteria based on the cross-border e-commerce’s target market, core categories, and service capabilities.
Example for a "home goods cross-border e-commerce focusing on Europe and America":
- Regional Criteria: Check "United States, United Kingdom, Canada" and select "able to interact in English."
- Category Criteria: Check "joined home goods procurement groups, followed home goods channels" and set "interactions include keywords like ‘home goods’ or ‘furniture.’"
- Procurement Stage Criteria: Check "inquired about price/logistics/payment (decision stage)" and "inquired about product parameters (consideration stage)."
- Payment/Logistics Criteria: Check "uses PayPal/cross-border credit cards" and "accepts international logistics."
- Activity Criteria: Check "logged in at least 3 times in 7 days" and "has interaction records in 30 days."
- Number Preparation: Organize Telegram numbers to be screened into Excel/CSV format (including country codes, e.g., "+11234567890")—no additional processing required.
- Launch Screening: After uploading the number file, click "Start Screening." ITG automatically connects to global regional data and customer behavior data to complete screening based on customized criteria.
- Efficiency Advantage: Screening 100,000 numbers takes only 2 hours. It supports automatic background operation and sends results via email upon completion—no need for dedicated staff to monitor.
- Export Operation: After screening, export the target audience by "procurement stage" and "region." The exported file includes customer numbers, demand tags, procurement stages, and other information.
- Reach Strategy:
- Decision-stage customers in Europe and America: Push "English-version limited-time 10% discount + 30-day logistics guarantee" with a PayPal payment link.
- Consideration-stage customers in Europe and America: Push "English-version customer installation cases + product size compatibility charts."
- Result Feedback: A home goods cross-border e-commerce enterprise achieved an 18% conversion rate for its target audience through this strategy—5 times higher than undifferentiated pushes—while reducing marketing costs by 60%.
- Regional Mismatch: European and American customers accounted for only 40% of the customer pool, with 60% from non-target regions. The push conversion rate was only 2.8%.
- Category Chaos: Pushing to customers with no apparel needs resulted in an interaction rate of less than 5%.
- High Costs: Monthly push costs were 12,000 yuan, with only 40 valid orders. The customer acquisition cost per order reached 300 yuan.
Used ITG to set screening criteria: Region (United States, United Kingdom) + Category (joined apparel styling groups + inquired about sizes) + Procurement Stage (decision/consideration) + Payment (supports cross-border credit cards) + Activity (logged in at least 3 times in 7 days).
- Screening Result: 18,000 target customers were screened from 100,000 numbers, accounting for 18%.
- Conversion Rate Increase: The target audience conversion rate rose from 2.8% to 15% (5x growth).
- Order Growth: Valid orders increased from 40 to 64 in 3 months (60% growth).
- Cost Optimization: Customer acquisition cost per order dropped from 300 yuan to 80 yuan (73% reduction).
Cross-border e-commerce focusing on small language markets (e.g., German, French) must include "language proficiency" in Telegram number screening to avoid pushing to customers who do not understand the target language. A cross-border e-commerce targeting the German market increased its interaction rate by 80% after adding language screening.
Pushing sea freight products (long timelines) to customers sensitive to logistics speed, or air freight products (high costs) to price-sensitive customers, will affect conversions. Use Telegram number screening to identify customers’ logistics preferences and match corresponding products.
Different cross-border e-commerce have different target markets and core categories. Generic screening templates cannot accurately match needs. Customize screening criteria based on your business—A 3C cross-border e-commerce improved the accuracy of target audience identification by 40% with a customized path.
Customers’ regional preferences and category needs change with seasons (e.g., Black Friday, Christmas) and market trends. Re-screen with ITG monthly to maintain the "freshness" of the target audience. A cross-border e-commerce maintained a stable conversion rate of 12%-15% through monthly updates.
After Telegram number screening, develop hierarchical operation strategies for the target audience (e.g., "remind decision-stage customers to order, nurture consideration-stage customers"). Avoid losing the target audience due to a lack of targeted operations after screening.
The competition in cross-border e-commerce Telegram marketing essentially lies in the "ability to precisely target the audience." Through customized Telegram number screening paths (integrating 5 dimensions: region, category, procurement stage, payment/logistics, and activity) and supported by intelligent tools like ITG Global Screening, cross-border e-commerce can efficiently eliminate low-quality customers and precisely target high-potential audiences with real needs—ensuring every marketing investment is spent on "high-impact areas."
For cross-border e-commerce, Telegram number screening is not simply "number filtering" but a "starting point for precise operations" aligned with business characteristics. Choose ITG Global Screening to create a customized Telegram number screening path, and you will quickly target the audience in global market competition, achieving dual breakthroughs in marketing results and business growth!
ITG Global ScreeningIt is a world-leading number screening platform that combines
Global mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, Binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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