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LINE has experienced amazing growth since its launch as a social media and communications platform in 2011. In 2015, its convenient, direct applications, including image and text messages, video and audio sharing, VoIP phone calls and video conferencing, attracted 600 million users.
Since 2014, LINE has begun to expand its business by providing an easy-to-use advertising platform to help advertisers reach target consumers using the LINE app. Advertising platforms are showing signs of becoming valuable tools.
How to advertise on LINE platform
1. Find an official authorized agent to open an account
LINE currently provides three countries and regions: Japan, Taiwan, Thailand, and an advertising account can only be placed in one region. Panda Going Overseas is an official LINE agent authorized by a Japanese company to assist Chinese companies in promoting LINE.
2. Register LINE Business Official Account
If you want to promote marketing on LINE, you must have an official account, which is equivalent to a management platform, which is used to manage your advertising account, as well as mass messages and other functions. You can log in and register directly using your LINE Personal ID. If you do not have a personal LINE account, you must log in using your email.
3. Create a website and submit it for review
1. The website must have a logo
2. The website corresponds to the national language. If you choose to place it in Japan, it must be a Japanese website
3. The address and company number filled in on the website must also correspond to.
Finally, the official account ID and website will be submitted to the Japanese official LINE for manual review. Generally, manual review will be slower (within 3 working days). If the review is passed, the relevant LINE staff will hand over the advertising account and recharge it. After binding the LINE official account ID, you can create an advertisement.
The above is the process of advertising on the LINE platform.
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